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Follow on Google News | Reflect Shares Top Digital Signage Tips for RetailersReflect will showcase new in-store digital media retail technologies at GlobalShop 2011
By: Reflect - Strategic Alignment – Optimize marketing efforts by aligning in-store digital media, mobile and social media with consistent messaging and cross-promotion. For example, use digital signage to drive awareness for mobile apps and Facebook fan pages. Alignment will allow you to connect with shoppers pre-store, in-store and post-store. - Product Engagement – Researchers have found that when consumers touch an item for more than a few seconds, they are more willing to buy it.* Encourage your shoppers’ natural inclination to purchase by installing engaging and interactive assisted shopping features, such as product information videos and side-by-side product comparisons, prompted by customers’ touchscreen activity and/or interaction with physical sensors, buttons and product lift triggers. - Content Management – Flexible, easy-to-use network platforms are as important as the content they are delivering. Choose a solutions provider whose distribution capabilities are so easy that one person can control thousands of displays at once - eliminating the labor constraints some in-store digital media networks may present. - Targeted Messaging – Today’s shoppers are not responsive to one-size-fits- Reflect recently launched Audience TouchPoint, a new solution that increases product engagement and interaction, as an addition to its market-leading ReflectView software suite. Audience TouchPoint supports assisted shopping features, such as product information videos and side-by-side product comparisons, triggered by customers’ physical product interaction and/or touchscreen activity. The ReflectView platform, currently deployed by leading brands, such as Best Buy, Verizon Wireless, Target, GameStop and CBS Outdoor, provides retailers and brands with the ability to control and distribute content across enterprise-class, in-store digital media networks from a single location, leading to a deeper connection and increased interaction with customers. With the addition of Audience TouchPoint and two other recently launched solutions, HD MediaPoint and Mobile MessagePoint, to the current suite, retailers and brands can now manage all components of their in-store digital media with the ReflectView platform. “As a trusted partner to some of the biggest names in retail, our in-store digital media technology is constantly evolving to fit the growing needs of our clients and to keep them as leaders in in-store innovation,” Throughout the duration of GlobalShop, Reflect will host demonstrations of its technology and be on hand to provide retailers with additional tips on in-store digital media. * Wolf, J., Arkes, H., & Muhanna, W. (2008). The power of touch: An examination of the effect of duration of physical contact on the valuation of objects. Judgment and Decision Making, vol. 3, no. 6, August 2008, pp. 476-482. # # # About Reflect: Founded in 2001, Reflect is a leading, national full-service provider of in-store digital media solutions including digital signage, interactivity applications and assisted shopping features; and ReflectView, the most flexible, scalable and proven digital media merchandising solution on the market. Headquartered in Dallas, Reflect has a decade of industry experience developing some of the largest digital media networks in North America, including Best Buy, GameStop, Target and Verizon Wireless. Reflect serves mid- to large-size companies, specializing in retail, banking/finance, hospitality, and entertainment. For more information about Reflect, please visit www.reflectsystems.com. End
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