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Follow on Google News | EMS awarded Healthy Heart roadshow contract until 2012Roadshow exhibitions specialist Event Marketing Solutions (EMS) has been contracted to manage the British Heart Foundation’s (BHF’s) award-winning Heart Health roadshow marketing campaign for another 12 months.
By: Hitsearch Deborah Auty- BHF Project Manager said: "We want our roadshow to reach right into the heart of at-risk regions and catch as many people as possible before they realise they have a problem. Our evaluation of the campaign is that the interventions we are delivering on board the unit are having an impact." EMS Client Services Director Justin isles said: "The roadshow has had a great start to the year and we are delighted to be supporting their field activity for another 12 months. The on-board mix of lifestyle checks and membership sign-ups to BHF’s Heart Matters service is having a real effect on peoples’ lives and how they view their heart health. This type of engagement is a highly effective way of reaching at-risk groups." To date 46,022 people most at-risk of developing CVD (Cardiovascular Disease) have had direct communication with the roadshow promotions campaign. Of those, 21,690 have completed an on-board lifestyle check with a BHF heart health adviser and 61% of those receiving checks have joined BHF’s Heart Matters. Customer satisfaction for the Heart Health roadshow marketing campaign nhas exceeded all expectations. Ninety-seven per cent found their time with the BHF Heart Health Adviser helpful while 94% had a better understanding of the effect of lifestyle factors on heart disease. Seventy- Ref: EMS-HS-140311 # # # Event Marketing Solutions (EMS) is the UK’s leading provider of vehicle-based marketing roadshows, specialising in creating and managing face-to-face campaigns in the UK and Continental Europe. http://www.eventms.com End
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