Will DROV Replace YouTube?

March 14, 2011 - PRLog -- The Next Generation of Video Marketing is Here to Stay.
Direct Response On-line Video is becoming Affordable and Sustainable
Marketingworks is asking marketers to re-examine Direct Reponse On-Line Video in lieu of traditional DRTV methods. DROV has huge advantages over traditional DRTV including engaging people, who watch the video, to seed and promote, by sharing it with other viewers. With traditional DRTV the audience that acts on the advertisement is a limited percentage of the viewers; however, with DROV a single viewer can grow the audience, essentially creating a viral feed. Another advantage is the ability of the viewer to directly buy from the video.
In the past marketers have posted video campaigns on YouTube and they would wait for results, but with the DROV approach the viewer can now purchase directly from the custom player as well as send it to a friend. The video can be linked directly to PayPal where the viewer can make a purchase live as the video plays.  The basic requirements for DROV are to have web style content, keep it short - 50seconds or less, and to make the transactions via PayPal.
According to Marketingworks CEO Chas Salmore, “ Recent studies have shown that the impact of DROV increases outreach exponentially. The message is spread to news portals, blogs, Social Media and beyond. The experience is similar to a reverse funnel that starts small and increases as it spreads virally. Also it is a great opportunity for the audience to buy directly from the advertiser.”

About Marketingworks (MWKS): Marketingworks, is a recognized leader in social media monitoring ("web harvesting/monitoring") as well as a online community influence ("outreach & activation") within meaningful blogs, message boards, social networks, Twitter, Facebook, video-sharing sites, posts, forums, etc.  Fortune 500 brands and major advertising agencies use the comprehensive solutions provided by MWKS  for their social media marketing solutions. For more information about Marketingworks and their clients, please visit http://www.mwks.net.