b michael America Collaborates with Retail Giant Charming Shoppes, Inc.

March 2, 2011 - PRLog -- The word is out! Fashion Designer b michael of b michael America is collaborating with retail giant Charming Shoppes, Inc. to design a millinery line, ladies hats, under the label b michael America for Added Dimensions.

The newly created millinery line is scheduled to arrive on store shelves in March 2011. The famed designer, who is a graduate of the University of Connecticut and a former account executive for a Wall Street firm, decided to pursue his creative side and launched a very successful millinery line after designing for Oscar de La Renta and Louis Feraud among others. The designer launched his first couture collection in 1999 with the help of the now legendary Fashion PR Guru Eleanor Lambert, as with his approach to millinery craft, his designs are timeless and exude a glamorous clean aesthetic.

Charming Shoppes, Inc. is a leading multi-brand specialty apparel retailer specializing in women’s plus-size apparel operates 2,100 retail stores in 48 states under the names Lane Bryant®, Cacique®, Lane Bryant Outlet®, Fashion Bug®, Fashion Bug Plus®, and Catherine’s Plus Sizes®. The company also operates the Figi’s family of brands.

Charming Shoppes, Inc. vision is to be the company known for celebrating the lives and fashion image of women wearing plus sizes. Their continuing Mission is to serve the lifestyle apparel needs of women wearing plus sizes with the very best service, fashion selection, value and fit.

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For the few who don’t know b. michael is no stranger to the fashion world this exquisite designer once designed for Louis Feraud and Oscar del a Renta before he launched his own couture clothing line in 1999. b michael is considered New York's Best Kept Secret.