New Watch for Those Who Want to Get Their Geek On

Feb. 24, 2011 - PRLog -- PHILADELPHIA – ThinkGeek, the online repository for all things geek, is now selling the new 4-Bit Binary Watch from The Cadence Watch Company.  The ultimate insider’s watch for computer nerds and others with a fashionably high tech IQ, the 4-Bit Binary Watch features numerals displayed as binary notations.  Confusing?  Not really, if you’ve ever told time with an analog wristwatch, but the 4-Bit Binary Watch makes a clear statement about who you are.

ThinkGeek is known for its eclectic assortment of novelty items, pop culture- and science fiction-inspired gadgets, apparel and other must-have gear for those passionate about technology.  It is offering the 4-Bit Binary Watch for $79.99.

“ThinkGeek goes right to the target customer for the 4-Bit Binary Watch, but you don’t necessarily have to be a geek to wear it since it’s a classy looking timepiece in its own right,” says Vanya Buvac, president of Cadence Watch.  “It just happens to have binary icons in place of digits, and that’s something that ThinkGeek’s customers will surely appreciate.”

Functional, clean and sophisticated, the 4-Bit Binary Watch goes as well with a sport coat and tie as a t-shirt and pair of ripped jeans.  Its 35mm face, wrapped in a stainless steel housing, is complemented by a saddle-stitched black leather wristband.  Its battery movement never requires winding.

About ThinkGeek
ThinkGeek is the premier retailer for the global geek community. A wholly owned subsidiary of Geeknet, Inc., ThinkGeek was founded in 1999 to serve the distinct needs and interests of technology professionals and enthusiasts. Today, ThinkGeek has grown to become the first choice for innovative and imaginative gifts that appeal to the geek in everyone. For more information, visit www.thinkgeek.com or call 1-888-GEEKSTUFF.

About The Cadence Watch Company
The Cadence Watch Company designs, produces and distributes branded performance and lifestyle watches.  The company started in 2001 by making a patented stroke rate monitor for rowing.  Cadence's Oarsman precision chronographs represent a performance lifestyle inspired by the rowing heritage.  In 2009 Cadence started it's Cadence Collective program that empowers designers to create unique watches.  Cadence watches have been featured in prominent design and gadget outlets including CrunchGear, Thrillist, Mocoloco, YankoDesign, TreeHugger, CoolMaterial, Fashionably Geek, and many others. For more information and to order the 4-Bit Binary Watch, visit http://www.thinkgeek.com/gadgets/watches/e711/.

NOTE TO EDITORS: For a high-resolution image of the 4-Bit Binary Watch, go to http://cadencewatch.com/press-photos.

# # #

Swordfish Communications is a full-service public relations agency. We specialize in getting our clients messages out to their target audiences through the strategic use of media relations, social networking and corporate social responsibility.