Lomo's new 5/3mm triathlon wetsuit is their flagship product in a new range which includes swimming goggles and swimming caps. Lomo have noticed the steady rise in triathlon participation in the last decade and have received numerous requests from their customer base to develop such a product line. Lomo's plans do not only include wetsuits but also items from the cycling world where they can use their experience in neoprene manufacture to produce some of the growing number of neoprene items used in this sport too.
Lomo's growth in the market can largely be attributed to its direct sales strategy and value for money message. Their refusal to sell through other retails, preferring to only sell directly to the public, has allowed them to sell most of their products at a lower price level that the majority of their competitors whilst keeping the product quality high.
More information can be found on Lomo's website http://www.ewetsuits.com or by calling them on +44 (0)141 221 7674.
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Lomo Watersport are based in Glasgow, UK and manufacture a range of watersports equipment for the kayaking, sailing, diving and triathlon markets. Lomo aim to keep their prices extremely low by only selling their products directly to the public.