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Follow on Google News | Fujinon Lenses Used by Renowned DP Dana Christiaansen on Jeep, Suzuki CommercialsCommercials for both Jeep and Suzuki were shot with Fujinon Premier PL Zoom Lenses.
Christiaansen’ “I still remember the first time I looked through a Fujinon 18-85mm T2.0 lens mounted on an Arri 435 at Otto Nemenz,” Christiaansen said. “I was amazed at the crisp image at 18mm. It was sharp from edge to edge, no softness around the perimeter of frame and no light falloff. The image just seemed to jump off the ground glass at me.” The visual approach on the Suzuki spots made this an ideal job for a full set of Fujinon PL Mount zooms, according to Christiaansen: During the Jeep shoot Christiaansen again relied on the speed of the Fujinon 18-85mm by taking advantage of the Premier’s image quality at T2.0, while shooting dark, overcast exteriors. The Jeep shoot differed slightly. The concept involved Jeeps driving within a large landscape. Christiaansen used the 18-85 on the wide end for most setups. However, the shoot encountered the flat, low-contrast light of rainy December days common to the north of Santa Barbara County, Calif. “Being able to shoot wide open at T2 and minimize the depth of field helped separate the cars from the background at that location,” he said. “The Premier PL zooms provided a sharp prime lens feel that helped define detail in the environment and in the hero cars.” The Premier PL series are designed for discriminating DPs, camera operators and camera assistants working in high quality productions. With minimal breathing, 280 degree focus barrel rotation, constant and fast T stops, accurate and repeatable marks, and comparable size and weights of the four zooms, Fujinon PL series are ready to meet the challenges of modern digital cinematography. Production applications include: high-end features, commercials, scripted television, digital compositing and special effects production. About FUJIFILM North America Corporation, Optical Devices Division FUJIFILM is a major manufacturer and distributor of FUJINON optics and lens assemblies for the broadcast, digital cinema and industrial markets. The company’s line of television zoom lenses are used in virtually every segment of the broadcast industry, including electronic newsgathering, studio and field production, and high definition television. For more information about FUJIFILM broadcast and communications products, call (973) 633-5600 or visit our web site at www.fujinon.com. (Effective July 1, 2010, FUJINON INC., a major manufacturer and distributor of optics and lens assemblies for the broadcast, digital cinema and industrial markets, is now Optical Devices Division, a newly formed unit of FUJIFILM North America Corporation.) # # # Pipeline Communications is a full service public relations agency, serving clients in the high-technology sector for a variety of markets. The firm is based in Montclair, New Jersey and has been in business since 1995. End
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