Unite Haircare To Be Exclusive Sponsor For Erickson Beamon Presentation At Nyfw Fall/Winter 2011

Feb. 11, 2011 - PRLog -- UNITE Hair care, the professional, boutique, forward thinking product line will serve as the official hair care partner for the luminescent presentation by Erickson Beamon, for Fall/ Winter 2011 at New York Fashion Week February 13h at 8pm taking place at MAC/MILK Studios in New York’s Meat Packing District. Milk Studios will sparkle bright when Erickson Beamon transforms the space into an effervescent wonderland gleaming with delicately beaded strands of twinkling crystals, pearls and precious stones from their celebrated collection.  

Founder and International Creative Director, Andrew Dale says “We are very excited and proud to be part of Erickson Beamon’s first ever NYFW presentation.  After years of inspiration from their art walking down runways inclusive in shows such as Alexander McQueen and John Galliano, we look forward to a partnership where the pieces once thought to be an “accent” to an ensemble are now not only highlighted, but showcased!”

Unite Haircare’s fully integrated sponsorship includes a branded hair area backstage, credit in the program as the official hair care partner, as well as product and supplies for the backstage hair area. UNITE Haircare will be part of the presentation by providing runway ready hair created by UNITE leading stylist Julie Mustoffa-Meggitt.

About: UNITE Hair Care:
UNITE has fast-become one of the most sought after product lines backstage for session workers around the globe.  As a young, fashion-based company the pure performance, versatility, and ease of use quickly launched them into not only the most premium, celebrity rich salons such as Ken Paves and Cristophe Beverly Hills but also behind the scenes of New York, Los Angeles and London Fashion Weeks. Working with prominent designers to forecast hair trends of the upcoming seasons, has led UNITE to formulate the most efficacious products to achieve the looks of today as well as the future. UNITE is proudly sulfate-free, paraben-free, sodium chloride-free, non-animal tested (PETA certified) and only found in premium, professional salons. www.unitehair.com