NYC SEO Intensive Course

Feb. 10, 2011 - PRLog -- SEO efforts that are long-term and consistent have been known to bring many companies some extraordinary results – from moving their online assets from mere existence to overwhelming traffic. However, SEO – as a marketing method – is highly dynamic, rapidly changing and increasingly competitive method of marketing.  As such, it requires a professional SEO consultant, web entrepreneur, marketing manager to be on their toes at all times while arming themselves with the most up-to-date information, which never seems to end.

Comscore reports that a whopping 29+ million searches happen on leading search engines each minute in the year 2009 out of which 66% of all searches originate through Google.  Truly, Search Engine Optimization is new-found power horse when it comes to marketing efforts that many marketers the world over are trying to tap into. It helps businesses to generate leads efficiently while enhancing the brand appeal.

Recognizing the need to arm marketing enthusiasts with knowledge laced with practical insights on SEO and SEM practices, NYU, SCPS (School of Continuing and Professional Studies, New York University) is conducting a hands-on course designed specifically for online entrepreneurs, web-developers, marketing managers, etc, which is geared to show how to be visible on the search engine results.  This course is going to be taught by Michael Stearne and Ruben Quinones from Path Interactive – a New York based, SEM firm.

Michael Stearne –Vice President of Media and Systems at Path Interactive – is an expert on we processes development, traffic analysis and management, search platform architecture, and application development.

Ruben Quinones, Director of New Media at Path Interactive, is a seasoned online marketer.   After having handled strategical marketing efforts for dozens of clients, he has absorbed rich, practical insights on search optimization right from the trenches.  He is also a prevalent speaker in new media topics, speaking at venues such as web 2.0 Expo and Direct Marketing Association events.

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Path Interactive is a leading New York search engine marketing & full-service Internet Advertising firm providing results oriented ad campaigns for national, regional & local business clients.