Creative Brand Communications Launches New Website For Fidelity Deposit and Discount Bank

Feb. 2, 2011 - PRLog -- Banking experts develop site to translate offline brand experience to the web

PORTLAND, OR, February 2, 2011—Creative Brand Communications (CBC) has launched a new website for Scranton, Pennsylvania-based Fidelity Deposit and Discount Bank, at www.bankatfidelity.com.

“Customers of Fidelity Deposit and Discount Bank know the bank provides a unique and distinct brand experience—everything from the way a customer is greeted to the locally roasted coffee that is served,” says Jeff Stephens, Creative Brand Communications founder and CEO. “Our goal was to take the spirit of this brand experience, and translate it onto the web using the unique opportunities the Internet offers, to create a congruent offline and online experience.”

The new website has several notable features, including:

--A unique product recommendation tool that asks the visitor, “how would you describe your financial life?” which reflects the way a bank officer assists customers in the branch
--Online deposit and loan applications
--Live customer service chat to allow customers and prospects to receive the same proactive and personal customer service online that they receive in the branch
--A customizable graphic wallpaper, color palette and photography style that reflects the clean, modern lines of the bank's newest branches and continues the design aesthetic from their physical space to their online presence
--Twitter feeds pulling pertinent posts about local community events and happenings on the Community pages and financial matters on the Financial Library pages
--Events page where members of the community can submit upcoming local events to be posted on the bank's website, showing the bank's commitment to their neighbors
--Content management capabilities allowing the bank to easily update content—including rates, promotional advertisements, announcements and page copy

Fidelity Deposit and Discount Bank, with nearly $600 million in assets, has eleven full service branches throughout Lackawanna and Luzerne counties as well as full service Trust and Investment divisions.


About Creative Brand Communications:  CBC is the leading brand engagement consultancy for the financial services industry. The company helps entrepreneurial banks and credit unions stop being commodities by creating companies that customers, members and employees truly care about.  CBC does this by providing business and brand strategy consulting, word of mouth marketing strategy consulting, internal culture consulting, and educational programs and training. Visit www.creative-brand.com for more information.

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CBC is the leading brand engagement consultancy for the financial services industry. The company helps entrepreneurial banks and credit unions stop being commodities by creating companies that customers, members and employees truly care about. CBC does this by providing business and brand strategy consulting, word of mouth marketing strategy consulting, internal culture consulting, and educational programs and training.