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Follow on Google News | Yell wins Google EMEA AdWords Authorised Reseller awardYell has won a top industry award in recognition of the strong customer growth it has achieved with its Search Marketing Service for Google AdWords product.
By: Yell Yell became a Google AdWords Authorised Reseller in May 2009 and through its Search Marketing Services, provides small business advertisers with the opportunity to generate business from the 30 million UK internet users who access Google every day. In 2010, Yell served up more than 2.1 billion impressions for its advertisers which means on average, a UK internet user saw a Yell advertiser 50 times during the year. * Yell fully manages all aspects of Google AdWords for its advertisers, from creating campaigns and choosing appropriate keywords to managing budgets and tracking performance. Yell’s Search Marketing Services offering is part of its portfolio of marketing solutions, delivering quality business leads to its advertisers. This is through a range of digital and print products including Yell.com, Yellow Pages, custom built websites, mobile apps and carefully selected partner websites. Chris Brake, director of next generation products for Yell in the UK, said: “This is a significant achievement and proof that our alliance with Google is resulting in success. The award is an important milestone in our business strategy to be the best provider of marketing solutions to UK SMEs. “Online campaigns can be challenging and time consuming, so advertisers now have the opportunity to concentrate on their core business, safe in the knowledge that Yell is expertly managing their Google AdWords campaign for them.” For further information on Yell’s Search Marketing Service, visit: http://www.yelldirect.com/ or view: http://www.youtube.com/ -Ends- *comScore – 43.5M unique internet users in the UK in November 2010 About Yell Yell offers quality business leads and marketing solutions to small and medium sized enterprises in the UK, US, Spain and some countries in Latin America through an integrated portfolio of simple-to-use, cost effective advertising. Our products are available through printed, online, telephone and mobile based media. Yell’s principal brands include: in the United Kingdom - Yellow Pages, Yell.com and 118 24 7; in the United States - Yellowbook and Yellowbook.com; Yell's online image library, containing product shots and logos can be found at: http://www.yellgroup.com/ http://www.yellgroup.com Media Contact: Demelza Fryer-Saxby Tel. 0118 358 2977 Mobile: 07834 893 174 Email: demelza.fryer- Twitter : @yellpressoffice Jon Salmon Tel: 0118 358 2656 Mobile: 07801 977 340 Email: jon.salmon[at] Distributed on behalf of Yell by NeonDrum news distribution service (http://www.neondrum.com) # # # NeonDrum is a targeted online news release distribution and monitoring service for PR professionals. Our mission is simple: to boost your online news coverage and get you seen on the web by the people that matter. End
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