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Follow on Google News | Digital signage menu boards give an edge to food outlets.In an overcrowded fast food industry, outlets are looking for new, exciting and cost effective ways to market their products and digital signage displays are the answer.
Digital menu boards are being implemented by a wide range food outlets, from Burger King to Auntie Anne’s. Auntie Anne’s is a growing pretzel store franchise that are currently outfitting all they’re UK stores with 40” Digital Advertising Displays to upgrade from they’re current backlit menu board systems. So far they have found the digital signage solution to be extremely beneficial both in terms of usage and return. Not only have they seen improved sales and overall aesthetics of the locations, they have also been impressed with some of the features the digital displays provide. James MacIsaac, Operations Manager conveyed his delight with the scheduling software, included by AllSee Technologies, which allowed him to choose what he wanted to be displayed at what time of day, and for how long. The standalone units also have a plug and play function, this was requested so as the files can be easily loaded by staff. With the attention of the waiting customers fixed solely on the digital displays, he was able to manage what they were viewing, thus achieve his desired marketing impact. With the advantages offered by digital signage to food outlets and the ever decreasing costs of LCD displays it is no surprise that more fast food chains, and independent retailers, are converting from backlit to digital menu boards. # # # AllSee Technologies Limited is a leading manufacturer and supplier of multimedia Digital Signage Solutions End
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