But handing out samples at railway stations won’t cut it anymore, she adds. Consumers need to be aware of all aspects of the product - via creative, innovative event marketing campaigns that engage and excite them.
Chahai was talking principally about consumer goods, anything from tea bags to Nintendo Wii. But as EMS Managing Director Keith Austin points out, hands-on event marketing works supremely well for business to business too - as a succession of EMS-led roadshow exhibitions campaigns has proved.
"Going out on the road and taking their experiential campaign to where customers work has been a hugely successful tactic for big brands working with EMS," he says. "Using our bespoke, roadshow vehicles equipped with state-of-the-
Austin adds: "Just days into the New Year, EMS is already working with a number of new customers who recognise the clear advantages of this type of face-to-face engagement."
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Event Marketing Solutions (EMS) is the UK’s leading provider of vehicle-based marketing roadshows, specialising in creating and managing face-to-face campaigns in the UK and Continental Europe. http://www.eventms.com
Media enquiries to
Tel 07896 125764
Kate Price at EMS (http://www.eventms.com):
Tel 0151 350 1509