Americans Choose One-Time Holiday Gifts Over Lifetime Gift Of Life Insurance

Dec. 26, 2010 - PRLog -- MIAMI, FLORIDA

Holiday retail spending is proving the experts right, looking a lot like pre-recession Christmas.  On the last shopping weekend before Christmas, Americans’ holiday spending range in the strongest numbers in three years.

Just last week, the National Retail Federation, the nation’s largest retail trade group, raised its holiday forecast to an optimistic 3.3 percent jump in sales from last year; up from its original projection of a 2.3 percent increase.  The prediction seems to be on target as holiday sales approach 2007 spending levels.

Online spending was even stronger, marking a 12 percent increase over last year’s holiday season. Research firm comScore Inc. reported that Internet shoppers have spent more than $27 billion since November 1st.

But while Americans spent aggressively on holiday gifts, they did not choose the gift of life insurance this year. Only 44 percent of U.S. households own individual life insurance policies, according to findings in a recent Life Insurance Ownership Study by LIMRA, an insurance industry research firm which surveyed 3,766 households.

35 million homes—a third of which include children under the age of 18-- have no life insurance protection at all, bringing personal ownership of life insurance policies to a 50-year low.

Respondents blamed the struggling economy, saying they had other financial priorities besides buying life insurance. “It’s difficult for people to give value to something they won’t see in their lifetime but a family is forever and protecting them is priceless,” said E.C. Gordon, Chief Executive Officer of LifeQuote.com, a leading provider of term life insurance online. “Life insurance is a lifetime gift, not a one-time holiday gift,” added Mr. Gordon.  

Ironically, term life insurance, which provides coverage for a specific period of time, is cheaper than ever. Prices for a term life policy, which lasts from 5 to 30 years, have dropped because people are living longer and modern technology has helped insurers cut administrative costs.
Buying life insurance online is convenient and simple. Websites such as Mr. Gordon’s LifeQuote.com, provides an advanced and streamlined process which searches a vast database of top insurers and helps consumers find the best prices and policies.  Users can request the help of a licensed insurance agent instantly via Live Chat.

Shoppers compare policy prices and can even choose coverage by reviewing the insurance company's ratings online at A.M. Best, which tells you how financially secure they are.

About The Company
LifeQuote Holdings, Inc., is a pioneer in online life insurance brokerage. The firm was one of the first to offer consumers life insurance quoting technology via telephone in the 1980’s, prior to developing the Internet business model.  The executive team is made up of life insurance and retirement plan veterans, as well as media/marketing specialists, and experts in web design, development and search engine optimization.  The company CEO is a respected leader in his field and coveted public speaker at national industry meetings. To find out more, please visit http://www.lifequote.com.

Contact:
Ileana Bravo, Media Relations
Ileana@lifequote.com
(800) 521.7873

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LifeQuote is the national leader in term life insurance. Get a free life insurance quote online and get your coverage today. To find out more, please visit http://www.lifequote.com.