ROYWear Announces Newest Innovation in Color Use Technology With Deerblind™ Camouflage

Dec. 21, 2010 - PRLog -- San Antonio, Texas, September 7, 2010 – ROYWear announced today that the company finalized and launched the first of many revolutionary new hunting camouflage patterns. Deerblind™ by ROYWear uses scientific, optometric physician based, data to incorporate coloration schemes never before utilized in traditional hunting camouflage patterns.
“For a few years now we have been investigating new and innovative color and pattern schemes, both in the field and laboratory, specifically for deer hunting camouflage." “We feel that based on past and present research, we have created the safest, most effective camouflage system to date” said Daniel Grady and Dr. Michael Billings, designers’ inventors, and owners of Deerblind™ camouflage.

ABOUT ROYWEAR AND DEERBLIND:

ROYWear was founded in 2008 by Daniel Grady from San Antonio, Texas, and Dr. Michael Billings from Fredericktown, Missouri. Deerblind™ camouflage was designed around a revolutionary new concept. A concept whereby the camouflage pattern was designed, from the ground up, around a color perception defect in the visual system of an ungulate (hoofed animal/the prey), instead of trying to appeal to the visual system of humans(the hunters). The principle aspects of the design are to use colors and patterns that render a hunter as “non-threatening” in the eyes of deer , while at the same time, making the hunter more visible to other humans, features that are especially important in situations where “hunter orange” is not used. Combining these two modalities produces the safest, most effective camouflage pattern ever designed to exploit the visual system of deer.
For more information visit www.deerblindcamo.com

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Developer of revolutionary new camouflage pattern. ROYWear incorporates long wave-length coloration schemes into deerblind camo, making it natural to deer and safer for hunters. About deerblindcamo: http://www.deerblindcamo.com