Market Report, "Hungary Retail Report Q1 2011", published

Fast Market Research recommends "Hungary Retail Report Q1 2011" from Business Monitor International, now available
 
Dec. 15, 2010 - PRLog -- The Q111 BMI Hungary Retail report forecasts that the country's total retail sales will increase 11% between 2011 and 2014, growing from a predicted HUF6.62trn (US$38.52bn) to HUF7.36trn (US$42.84bn). Increased economic prosperity, despite the financial crisis, easier access to credit and the demand for premium products are principal factors behind modest retail market expansion, contributing to forecast annual retail sales growth of 3.5% in local currency terms between 2011 and 2014.

Hungary's nominal GDP in 2011 is expected to be US$144.6bn, with growth of 2.3% forecast for the year, up from 0.8% in 2010. Average annual GDP growth of 2.4% is forecast between 2010 and 2015. Even though the population is forecast to decrease slightly, from 10.0mn in 2011 to 9.9mn, consumer spending per capita is predicted to rise to US$10,746 by the end of the forecast period.

The demand for premium products and convenience are driving factors behind value growth across the Hungarian retail industry, with consumers increasingly regarding their purchases as status symbols. But local consumption patterns vary significantly according to income, with the forecast average wage of US$16,730 in 2011 much lower than professional salaries. The government's austerity programme, which has reduced consumer expenditure, also means that many consumers are extremely price conscious.

Hungary's median population age is rising steadily, with the proportion of those aged 20-44 (a key sector for retail sales) in 2010 forecast by the UN Population Division to be 35.6% of the total (up from 35.3% in 2005).

Retail sub-sectors that are likely to grow over the forecast period include consumer electronics. The market offers continued growth potential due to relatively low household penetration rates for digital products groups such as notebook computers (66% compound annual growth rate (CAGR) projected) and LCD TVs (21% CAGR). Consumer electronics sales are forecast to rise from an expected US$2.36bn in 2011 to US$2.74bn by 2014, an increase of more than 16%.

Over-the-counter (OTC) pharmaceuticals are forecast to expand by nearly 10% from a likely US$0.48bn in 2011 to US$0.52bn by the end of the period. However, automotive sales are forecast to decrease by almost 10%, from US$0.80bn in 2011 to US$0.73 by 2014. New car sales remain weak as government policies squeeze consumer spending, while the poor economic backdrop could continue to pressure new car sales.

BMI's food consumption data suggest the food retail segment will have a market share of 54.1% in 2011. The sub-sector is forecast to be worth US$20.84bn in 2011, and sales are expected to grow by 15.5% to US$24.08bn by 2014.

Mass grocery retail (MGR) sales are forecast to be US$13.58bn in 2011 and to grow faster than overall food sales throughout the forecast period, by more than 20% to US$16.63bn by 2014. This would take MGR's share of the overall food market from 64.3% in 2011 to 66.9% by the end of the forecast period. Changing consumer habits and increasing car usage suggest that modern MGR outlets will continue to expand their market share.

Retail sales for the BMI universe of Central and Eastern European (CEE) countries in 2011 are forecast to amount to US$1,214bn, based on the varying national definitions. Total consumer spending for the region based on BMI's macroeconomic database is expected to be US$2,359bn. Russia, Turkey and Poland are predicted to account for an estimated 83% of regional retail sales in 2011, a share that is likely to be sustained through to 2014. Hungary's forecast market share of 3.2% in 2011 is expected to fall marginally to 3.1% by 2014.

For more information or to purchase this report, go to:
-  http://www.fastmr.com/prod/100815_hungary_retail_report_q...

Partial Table of Contents:

Executive Summary
SWOT Analysis
- Hungary Retail Business Environment SWOT
- Hungary Political SWOT
- Hungary Economic SWOT
Business Environment Outlook
- Table: Central And Eastern Europe Retail Business Environment Ratings
- Hungary's Retail Rating
- Limits To Potential Returns
- Risks To Realisation Of Returns
Market Overview
- Current Trends
- Key Players
Industry Forecast Scenario
- Retail Growth Outlook
- Table: Key Retail Indicators, 2007-2014
- Table: Retail Sales By Segment, 2011f
- Macroeconomic Outlook
- Table: Hungary Economic Activity, 2007-2015
Regional Retail Outlook
- Table: Regional Retail Trends, 2007-2014
- Table: Regional Retail Sales By % Share, 2007-2014
- Regional Retail Trends
Mass Grocery Retail
- Hungary Mass Grocery Retail SWOT
- Market Overview
- Leading Retailers
- Table : Structure Of The Mass Retail Grocery Market By Number Of Outlets
- Table: Structure Of The MGR Market By Value
- Table: Value Of Sales Per Retail Outlet By Format ,2009
- Industry Forecast Scenario
- Table: MGR Sales By Format, 2007-2014
- Table: Grocery Retail Sales By Format, 2009 And 2019
- Industry Developments
Consumer Electronics
- Hungary Consumer Electronics Market SWOT
- Market Overview
- Computers
- Table: PC Sales
- AV Devices
- Table: AV Sales
- Mobile Handsets
- Table: Mobile Communications
- Industry Forecast Scenario
- Table: Consumer Electronics Overview, 2007-2014 (US$mn)
- Industry Developments
Automotives
- Hungary Autos Industry SWOT
- Market Overview
- Industry Forecast Scenario
- Production And Sales
- Table: Hungary Autos Production, 2005-2014
- Table: Hungary Autos Sales, 2005-2014
- Trade
- Table: Hungary Autos Trade, 2005-2014
- Industry Developments
Country Snapshot: Hungary Demographic Data
- Section 1: Population
- Table: Demographic Indicators, 2005-2030
- Table: Rural/Urban Breakdown, 2005-2030
- Section 2: Education And Healthcare
- Table: Education, 2002-2005
- Table: Vital Statistics, 2005-2030
- Section 3: Labour Market And Spending Power
- Table: Employment Indicators, 2001-2006
-

Full Table of Contents is available at:
-- http://www.fastmr.com/catalog/product.aspx?productid=1008...

About Business Monitor International

Business Monitor International (BMI) offers a comprehensive range of products and services designed to help senior executives, analysts and researchers assess and better manage operating risks, and exploit business opportunities, across 175 markets.  BMI offers three main areas of expertise: Country Risk BMI's country risk and macroeconomic forecast portfolio includes weekly financial market reports, monthly regional Monitors, and in-depth quarterly Business Forecast Reports.  Industry Analysis BMI covers a total of 17 industry verticals through a portfolio of services, including in-depth quarterly Country Forecast Reports.  View more research from Business Monitor International at http://www.fastmr.com/catalog/publishers.aspx?pubid=1010

About Fast Market Research

Fast Market Research is an online aggregator and distributor of market research and business information. We represent the world's top research publishers and analysts and provide quick and easy access to the best competitive intelligence available.

For more information about these or related research reports, please visit our website at http://www.fastmr.com or call us at 1.800.844.8156.

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Fast Market Research is an online aggregator and distributor of market research and business information. We represent the world's top research publishers and analysts and provide quick and easy access to the best competitive intelligence available.
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