Cause Marketing On the Rise: Find Out How Your Organization can Benefit

Dec. 13, 2010 - PRLog -- New York, NY December 13, 2010 -- Nonprofit leaders need new funding sources; small business owners and entrepreneurs need to attract new customers while retaining the old.

Both can achieve their goals with cause marketing. With a good cause marketing program, the nonprofit gets a new income stream as well as greater visibility and access to the PR resources and customers of the business. The business gets access to the ever-expanding base of consumers who prefer to do business with socially responsible corporations.

The key to success is finding the right partner: What cause meshes with your target market? What business represents the values of your organization? How can the nonprofit be sure the partnership will enhance its support and visibility?

Cause Marketing Basics, a free webinar from Ventureneer, will help you decide what kind of partner best suits your organization, how you can pitch your cause to the right businesses and how to make sure the partnership works for everyone.

"The majority of consumers will switch brands to support a cause so cause marketing should be an integral part of everyone's marketing mix," says Geri Stengel, founder of
Ventureneer.com.

Stengel will be teaching the free Ventureneer webinar Thursday, January 6, 2011, 12n-1pm ET

New research, published by
PRWeek, finds corporations increasingly using cause marketing. It's a marketing tactic that small businesses can benefit from as well.  

Stengel emphasized that cause marketing is not just for the big guys -- The American Red Cross or The Gap. No matter the size of your development or marketing budget, cause marketing can add value to the mix. Small nonprofits and small businesses can get and give value from cause marketing partnerships.

This webinar will help nonprofit leaders and business owners decide if cause marketing is right for their organizations and how to find the right partner.

The webinar will clarify what business owners and nonprofit leaders must look for in potential partners as well as how to make the relationship work.

The webinar will clarify:
•   The buy-in needed within an organization before undertaking a Cause Marketing partnership;
•   How to decide if this partner represents the nonprofit's values;
•   How to decide if this partner matters to the business's client base;
•   What motivates businesses to partner with a nonprofit;
•   How to determine the value of a nonprofit to the small business and vice versa;
•   The benefits of partnerships with a small business for the nonprofit;
•   How to insure that both the nonprofit and the small business are satisfied with the outcome of the partnership.

Nonprofit leaders, board members, nonprofit executive directors, chief financial officers, fundraisers as well as small business owners and entrepreneurs who want to put together a socially responsible marketing program will benefit from this webinar.

For more information or to register Cause Marketing Basics.

About Ventureneer
Ventureneer connects values-driven small business owners,
social entrepreneurs, and nonprofit leaders with the knowledge they need to make the world a better place and to thrive as businesses. At Ventureneer, entrepreneurial and nonprofit trainingand advice are practical, accessible, and affordable. Ventureneer has a new approach to learning, one built on Web 2.0 technology, that blends traditional, formal instruction with informal, peer learning. You can learn new skills, collaborate with peers, develop solutions to your real-world problems, get one-on-one help from experts, and access the information you need to make better decisions for your organizations.