Panera Bread Introduces MyPanera Loyalty Program in NY

Dec. 1, 2010 - PRLog -- Panera Bread Company recently completed the rollout of its new loyalty program, MyPanera, to customers nationwide. The MyPanera program, which is designed to surprise and delight customers with rewards, including free food and beverages, is being launched nationally after 18 months in development and testing.  

“MyPanera has been active in the Westchester County, Hudson Valley, and Bronx markets for three weeks” says Tony Diaz, Operations Partner for Take Home the Bread, LLC. “Our customers have been thrilled with the program so far, and we’re tremendously pleased to be able to show our customers a measure of appreciation and recognition for their continued loyalty.”

Customers may join the MyPanera program at their local Panera Bread bakery-cafe. Upon registration, MyPanera cardholders will receive their first surprise. By swiping their cards at check-out during each subsequent visit, MyPanera cardholders will receive regular surprises ranging from free beverages to a free You Pick Two® combination meal. They will also receive a special birthday treat and exclusive invitations to sample new foods and enjoy free recipes and cooking tips. The program becomes increasingly personalized as a member frequents Panera Bread and spends more time in the program.

“MyPanera is a loyalty program done the ‘Panera way’.  We’re focused on fostering unique relationships with our customers through deeply understanding how each guest enjoys and interacts with Panera today, and new ways they might like to in the future,” said Bill Moreton, Panera Bread CEO and President.  

Customers can pick up a MyPanera card in their local Westchester County bakery-cafe and register via www.MyPanera.com or by completing and submitting a form in the bakery-cafe. Customers will begin receiving rewards approximately 24 hours after registering their cards. Panera Bread cafes are conveniently located in Scarsdale, Yorktown Heights, Mohegan Lake, Port Chester, White Plains, Bedford Hills, Middletown, Newburgh, Poughkeepsie, Fishkill, Nanuet, and the Bronx. For further information regarding Panera Bread, please contact BBG&G Advertising & PR at 845-695-1880.

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About Panera Bread: Panera Bread Company owns and franchises 1,421 bakery-cafes as of September 28, 2010 under the Panera Bread, Saint Louis Bread Co., and Paradise Bakery & Café names. We feature high quality, reasonably priced food in a warm, inviting, and comfortable environment. With our identity rooted in handcrafted, fresh-baked, artisan bread, we are committed to providing great tasting, quality food that people can trust. Nearly all of our bakery-cafes have a menu highlighted by antibiotic free chicken, whole grain bread, and select organic and all natural ingredients, with zero grams of artificial trans fat per serving, which provide flavorful, wholesome offerings. Our bakery-cafes routinely donate bread and baked goods to community organizations in need. The franchisee Take Home the Bread, LLC plans to open 10 new bakery-cafes in the area over the next five years. Additional information is available on the Company’s website: www.panerabread.com.