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Follow on Google News | Reckitt Benckiser’s poweRBrands™ Facebook game wins major awardReckitt Benckiser, the leading global household, health and personal care company, wins Best Graduate Recruitment Marketing Campaign prize at National Graduate Recruitment Awards 2010
By: Reckitt Benckiser At this year’s prestigious National Graduate Recruitment Awards, held in London on Friday, October 22, poweRBrands™ Commenting on the win, Claudia Bach, Corporate Brand Marketing and PR Manager, said: “We are very proud to have won this award. RB created poweRBrands™ "poweRBrands™ Judges commented that the RB poweRBrands™ The poweRBrands™ Within the first month of going live, the game had already reached 92,000 monthly active users, and over 6,000 fans. Monthly visits reached more than 110,000*. Player demographics show a tight fit with the key RB target groups. *source: Google Analytics and Facebook insights data # # # About Reckitt Benckiser: RB is a world leader in household, health and personal care. Its headquarters are in the UK, with operations in 60 countries. Today it is the global number 1 or 2 in the majority of its fast-growing categories. Its portfolio is led by 17 global Powerbrands which include Lysol, Finish, Cillit Bang, Dettol. End
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