The Currency Club launches itself into the niche market for Travel Money Online

Sept. 13, 2010 - PRLog -- Sterling Consortium Limited today officially announce the launch of The Currency Club, a wholly owned subsidiary and one of the first fully automated online retail currency systems to deal exclusively with travel money requirements for its members.

Registered on the Financial Services Authority register (FSA no. 504439) under the PSD Directive and governed by HM Revenue and Customs as a Money Service Business (MSB registration no. 12120971), The Currency Club combines more than three decades experience in the retail currency exchange market and financial markets.

The Currency Club is the result of more than two year’s worth of preparation and market research. The parent company, Sterling Consortium Limited was established in 1972 and pioneered a zero commission policy on foreign exchange. A natural progression of this commitment to transparency, The Currency Club is a twenty-first century manifestation of value-for-money retail exchange with an online business model that ensures the best possible travel money rates for members.  

A key priority for The Currency Club is a commitment to transparency, a pledge which gave rise to the unique currency optimiser interface. This web-based tool allows members to ‘optimise’ their own exchange range – with no commission, the best currency exchange rate is visually demonstrated, showing how the exchange rate of any given currency improves as a greater quantity is ordered. A full, bright green bar means the exchange rate is totally optimised.

Meera Thakkar, co-founder of The Currency Club said, “The Currency Club is a fully automated travel money online application. We have exchange rates that update throughout the day and we charge zero commission. This means that our rates are far more competitive than the rest of the market. Furthermore given that we are an online business our overheads are far lower than the better known players, especially on the high street and in the airports.”

Co-founder Sam Thakkar said, “In terms of designing The Currency Club site, we did a lot of research and thought the main features had to be the user friendliness of the application as well as a bright and colourful scheme that would be welcoming to our customers. The concept behind The Currency Club is based around convenience when travelling and sharp prices, so the look and feel had to compliment this. Expanding on the point of the site being helpful to the traveller we thought about The Rate Optimiser capsule. This gives the customer greater influence over the exchange rates, the more they order the better the rate improves. From a pricing perspective, we never fix our currency exchange rates. Overall, we wanted the traveller to have a stress free experience when ordering travel money. The Currency Club offers all customers a quick, secure and easy service every time!”

Find out more at http://www.thecurrencyclub.co.uk

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The Currency Club is a young and innovative company that has introduced one of the first fully automated online retail currency systems to deal with travel money requirements for its members.