Pri-Med Announces Expansion of On-Demand Programming with ReachMD

Sept. 9, 2010 - PRLog -- BOSTON--Pri-Med, a brand owned and operated by M|C Communications LLC, the leading provider of professional education solutions to a community of more than 236,000 clinicians, and ReachMD, the voice of medical professionals on XM radio 160; online for streaming and podcast at http://www.reachmd.com and, on the Apple iPhone, today announced the expansion of their strategic collaboration to include two new, original initiatives. The collaboration offers clinicians’ unparalleled access to key medical opinion leaders and is designed to provide world class education that facilitates better practice choices and positively impacts patient care.

The first program, Pri-Med Live CME Event on ReachMD, will provide clinicians access to anytime/anywhere learning, including live interaction with faculty to answer their most pressing questions in real time. The 30 minute satellite radio program starts with a 15 minute expert interview covering the most common or controversial issues surrounding the topic area, followed by a 15 minute Q&A between the experts and listeners. The program will also be available for download on ReachMD’s MedicalRadio iPhone App and Pri-Med and ReachMD iTunes pages.

The second program is a new season of Inspired to Act, sponsored by Pri-Med, on ReachMD XM160. Inspired to Act features personal conversations with some of the most compelling and inspiring figures in modern medicine. Designed to inspire and motivate clinicians’, the series is hosted by Dr. Martin Samuels, MD, Founding Chair of the Department of Neurology at the Brigham and Women’s Hospital and Professor of Neurology at Harvard Medical School. The new season builds on the success of the first three seasons, which delivered insights from 21 world-renowned thought leaders and connected with ReachMD’s community of over 300,000 listeners.

The provocative programs in the new Inspired to Act series include: A Transplantation Pioneer Looks Forward featuring a rare interview with transplant pioneer Dr. Denton Cooley on his experiences implanting the first artificial heart; Are leaders in medicine made or born? An interview with Dr. Joseph Martin, former Dean of the faculty of the Harvard Medical School and current Dean of the School of Medicine at University of California San Francisco; and Managing Institutions to Make a Difference in Medicine with Dr. Donna Shalala, former Secretary of the Department of Health and Human Services and current President of the University of Miami.

“Our experience educating over 236,000 clinicians through Pri-Med programs has shown there is a pent up demand for more ways to interact with faculty”, commented Frank Britt, CEO of M|C Holding Corp, owner of M|C Communications. “At a time when primary care is inarguably needed the most, our collaboration with ReachMD allows us to broaden the reach of our education and provide clinicians’ the ability to tap the experience of medical thought leaders whenever it is convenient for them.”

“We are pleased to work in partnership with Pri-Med to use the ReachMD network to provide educational services that simply are not available anywhere else. The Pri-Med Live CME on ReachMD offering is simply the only nation-wide broadcast, web delivered and mobile device, interactive CME learning experience available and takes physician CME participation possibilities to a new level. And Inspired to Act has become one of our most popular series because it fills a very real need – to remind healthcare professionals of the good they are doing and how their work inspires us all. We will continue to feature the personalities, stories and issues that illustrate the art involved in the practice of medicine, in all its varied forms,” added Gary Epstein, CEO of ReachMD.

To see the weekly schedule of the “Inspired to Act” series go to http://www.reachmd.com/inspired.

About Pri-Med

Pri-Med, an MC Communications LLC brand, is a trusted source for medical education and provider of professional learning environments for health care professionals across the nation. Pri-Med delivers a network of meetings and digital, multi-media content and online tools designed to meet the clinical education and information needs of actively practicing health care practitioners. The Pri-Med community of health care professionals relies on Pri-Med as their primary professional resource for opportunities to engage with their peers, expert faculty and world-class content. Utilizing our collaborations with leading institutions, associations, medical centers and education partners, Pri-Med helps its clinician community deliver higher-quality patient care. For more information about Pri-Med, visit http://www.pri-med.com.

About ReachMD

ReachMD, headquartered in Chicago, Illinois, is a leading provider of advanced healthcare information and education for medical professionals, including free CME. ReachMD's live stream and on-demand audio programming is delivered via XM satellite radio channel 160, www.reachmd.com, and the MedicalRadio iPhone app. For more information about ReachMD visit http://www.reachmd.com.