1. Project professionalism
It’s a tried and true telephone calling adage to remember to smile when making cold calls. Even if callers don’t physically produce a smile it’s important to remember to project an upbeat and professional energy level over the phone. Callers who come across as professionals will more naturally establish a rapport with those they call.
2. Rehearse your script
Most telephone prospecting calls include an initial script to help ease the beginning of the call and convey initial essential information. Sticking to a basic script and testing script variations allows for evaluating the effectiveness of message variations and approaches. It’s recommended to practice the script sufficiently until it flows and sounds natural.
3. Remember to listen
Effective communication involves both speaking and listening. After the initial introduction and message is conveyed then listening generally follows. If the call is the first time a contact’s been made then be sure to take note of the response. Information given can be useful for subsequent calls, their timing, whether to schedule a call-back, and how to present future messages.
4. Direct your time efficiently
Efficiency can be introduced into the prospecting calling process at the very beginning by doing the up- front research to produce a well targeted list. Some of the best qualified lists are of prospective customers that already have some awareness of your organization. Call lists generated from attendees at conferences and trade exhibits are often well-qualified lists, for example.
Lynx Marketing offers a free initial consultation to evaluate existing and potential future B2B telephone cold calling and appointment setting programs. Interested parties are invited to contact Lynx Marketing to schedule a consultation. Additional information about Lynx Marketing and its services is available at the company’s website at www.lynxmarketingllc.com.
About Lynx Marketing
Lynx Marketing is a professional appointment setting company and direct marketing firm. Going a level beyond traditional call centers, Lynx Marketing account reps work professionally within a distributed environment to become an integral part of the companies they serve. Lynx Marketing provides turnkey services from telephone script writing to making calls to direct mailing. Interested parties are invited to contact the company with any questions.
Contact: Lynx Marketing - Sales/Customer Service Dept.
Phone: (720) 864-2004