New Market Research Report: Payment Cards in Mexico

Aug. 30, 2010 - PRLog -- Payment Cards in Mexico is an invaluable guide to one of Latin America's largest payment card markets. The report provides statistics on market size, competitor market shares and forecasts. It also provides an overview of regulation, competitor activities, issuer strategy and product innovation including developments in contactless, mobile payments, online and prepaid cards.

Scope

* Data and analysis provided on debit cards, credit cards and charge cards.
* Historic market data and competitor market shares are presented for 2004-2009, with market forecasts presented to 2014.
* In addition the report contains proprietary FSCI survey findings including consumer attitudes to payment cards.
* Concludes with a detailed analysis of developments in the areas of contactless, mobile payments, online and prepaid cards.

Highlights

Mexico is the third most populated country in the Americas but the penetration of cards stands at 0.7 cards per person which is among the lowest in the region. Mexico's banks and retailers have launched aggressive campaigns aimed at increasing the take up and usage of credit cards but have since tightened their criteria due to rising defaults.

A large number of Mexicans work abroad, most notably in the US. As the state of the US economy worsened, the percentage of Mexicans living in the US who regularly send remittances home fell but it does not mean that opportunities have dried up and there are prospects for players with the right strategy.

There are many examples of general purpose prepaid cards in addition to innovative prepaid programs linked to loyalty schemes and being incorporated with the use of mobile phone for remittance payments. Several other m-payment initiatives are underway to provide P2P services but NFC and contactless technology are yet make an impact on Mexico.

Reasons to Purchase

* Learn how the Mexican general purpose payment card market has developed over the last five years.
* Understand recent developments in the market in terms of consolidation, new entrants and product innovations.
* Use Datamonitor's five year forecasts for the market to plan your future strategy.

For more information or to purchase this report, go to:
-  http://www.fastmr.com/prod/80007_payment_cards_in_mexico....

Partial Table of Contents:

Overview 1
Catalyst 1
Summary 1
Executive Summary 2
Sizing and forecasting the payment card market in Mexico 2
Competitor and product developments in Mexico 3
Online, contactless, prepaid and mobile payments 4
Table of Contents 6
Table of figures 7
Table of tables 8
Sizing and Forecasting the Payment Card Market in Mexico 9
Overview 9
Key macroeconomic and consumer data 10
Macroeconomic trends and performance 10
GDP 10
Real GDP growth 11
Inflation 12
Unemployment 13
Demographic and consumer trends 15
Sizing the payment card market in Mexico 16
Penetration of payment cards 16
Number of payment cards in issue by type 20
Number of payment card transactions 21
Split for pay now and pay later cards 21
Split by ATM and POS transactions for pay-later cards 22
Frequency of use 23
Frequency by POS and ATM 24
Value of payment card transactions 25
Transaction values in total by card type 25
ATM and POS transactions for pay-now and pay-later 26
Average transaction value 27
Average transaction values by POS and ATM 28
Trends in payment card use compared to other countries 29
Pay-now card use 29
Pay-later card use 31
ATM and POS terminal numbers 33
Regulation of Mexican retail banking 35
Commercial banks 35
Developments banks 35
The banking sector and payments regulation 35
Credit bureaus 36
Key issues facing the market 36
EMV 36
Forecasting the payment card market in Mexico 37
Forecasting the pay-now card market 37
Forecasting the revolving credit card market 38
Forecasting the charge card market 40
Competitor and Product Developments in Mexico 41
Overview 41
Key competitors in the market 42
Banamex 42
HSBC Mexico 42
Santander Mexico 42
BBVA Bancomer 43
Banorte 43
Competitive landscape 43
Over the last five years an increasing number of retailers have entered the credit card market 44
Remittances constitute 4% of GDP and provide numerous opportunities for players with the right strategy 44
BBVA Bancomer launches money transfer service 45
Nexxo Financial offers remittance by ATM from the US 45
Wells Fargo launches ExpressSend service in the US 45
Citibank offers remittance service with no transfer fees 45
Chase offers free money transfer service to Mexico 46
Western Union expands its footprint in Mexico 46
Significant new entrants or exits 46
2010: Santander buys 24% stake in Santander Mexico 46
2010: Brazil's Bradesco to buy IBI Mexico private label and consumer finance arm 46
2009: TSYS signs agreement to process Unicard Mexico cards for Unibanco 47
Card issuer market shares and performance 48
Number of credit cards in issue by brand 48
Pay-now card market shares 48
Charge card market shares 50
Product design and issuer strategy in Mexico 50
Retailers are increasingly targeting low-income customers 50
Banco Azteca was the first retailer finance brand and has since established its own credit history bureau 51
Wal-Mart is a recent entrants which has a clear strategy for targeting low-income customers 51
Consumer attitudes to credit cards 52

Full Table of Contents is available at:
-- http://www.fastmr.com/catalog/product.aspx?productid=8000...

About Datamonitor

The Datamonitor Group is a world-leading provider of premium global business information, delivering independent data, analysis and opinion across the Automotive, Consumer Markets, Energy & Utilities, Financial Services, Logistics & Express, Pharmaceutical & Healthcare, Retail, Technology and Telecoms industries. Datamonitor's market intelligence products and services ensure that you will achieve your desired commercial goals by giving you the insight you need to best respond to your competitive environment.  View more research from Datamonitor at http://www.fastmr.com/catalog/publishers.aspx?pubid=1002

About Fast Market Research

Fast Market Research is an online aggregator and distributor of market research and business information. We represent the world's top research publishers and analysts and provide quick and easy access to the best competitive intelligence available.

For more information about these or related research reports, please visit our website at http://www.fastmr.com or call us at 1.800.844.8156.

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Fast Market Research is an online aggregator and distributor of market research and business information. We represent the world's top research publishers and analysts and provide quick and easy access to the best competitive intelligence available.