TC Exports Joins Electronic Retailing Association

Aug. 25, 2010 - PRLog -- Tamarac, FL– TC Exports, Inc., the leading distributor of As Seen On TV Products in the Caribbean, has joined the Electronic Retailing Association.  The company, founded in 1994, sells products to 22 of the region’s largest markets including Panama, El Salvador, Trinidad, Jamaica, and the Dominican Republic.    Based in the Greater Ft.-Lauderdale area of Florida, TC Exports has sold millions of dollars worth of DRTV products during the course of its 16-year history.

TC Exports acts as an agent for direct marketers in two primary capacities:

1.  Acts as the exclusive multi-channel Caribbean agent for As Seen On TV Products and leverages DRTV, print, and brick and mortar retail to generate incremental sales in the territory.

2.  Fulfills spill over orders originating from Caribbean-based consumers that are the byproduct of a marketer’s domestic marketing efforts.

By leveraging its proven track record and deep relationships in one territory, TC Exports acts as the one-stop shop for direct marketers who may have overlooked a region made up of many smaller countries whose collective population exceeds that of Canada.  Owner Gary Cayne comments, “At TC Exports we’re experts at cutting through governmental red tape and managing the complexities of many currencies and political environments.  Our ability to speed products to the Caribbean market also helps stave off counterfeiting.”

While TC Exports is the dominant distributor of DRTV’s largest category – health and fitness – it has diversified its product mix in recent years into a broad spectrum of classifications.  “TC Exports' alliance with the Electronic Retailing Association is a reflection of the direct marketing community’s acceptance of this otherwise under-marketed niche territory,” Cayne comments, adding, “We look forward to adding other ERA Member's products to our network of clients.”

To that end, TC Exports will be attending the 2010 ERA D2C Convention from September 21-23 at the Wynn Hotel, Las Vegas.

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About TC Exports: For over 16 years, TC Exports, Inc. has been the leading distributor of As Seen On TV Products in the Caribbean territory, acting as both an exclusive distributor and a fulfillment agent.