Puretech Internet designs and develops new Vogue India website

Aug. 24, 2010 - PRLog -- Connecting women with what’s beautiful, educating and inspiring, Vogue, the ultimate fashion bible from the Condè Nast group of publications, recently re-launched its website (http://www.vogue.in), with a great new look and a rewarding user experience.

Vogue India’s online makeover has been empowered by Puretech Internet, which designed and developed the portal keeping in mind the end users’ needs and Vogue’s emphasis on strong visual appeal. From the start, the objective was clear — to establish Vogue.in as the fashion destination of choice through an engaging mix of content, design, technology and search engine optimisation (SEO).

Design

The new Vogue India website features cutting-edge design, truly reflecting Vogue’s approach to fashion. The home page, for instance, is a compelling amalgamation of the latest from the fashion and beauty world, with an emphasis on the visual aesthetic. The Puretech design team included small elements that made a great difference to a visitor’s the first impression of the website — such as a flexibile masthead with a picture, a tag cloud, and a social media section. Popular earlier features such as polls, ‘Pick of the Day’ and ‘From Runway to Red Carpet’ have been retained, but in a new avatar.

Besides the home page, the inner pages have also undergone a transformation. The page layouts and clutter-free look make reading and discovering new content a more user-friendly experience. The Vogue.in site is also now more empowered with Web 2.0 tools, such as social sharing features and interactive slide shows.

Development

Based on a brief on editorial requirements from the Vogue India digital team, Puretech Internet suggested Drupal as a Content Management System (CMS) platform, which allows tremendous flexibility in content management as well as page layouts and is a robust, tried-and-tested system.

The Puretech team used additional modules with Drupal to provide a customised experience to the website’s editorial team, enabling them to post and edit content faster in web-friendly formats. As a result, putting up slide shows, or changing the home page carousels, or even integrating blog and twitter feeds has become a quick and easy process.

The revamped Vogue.in, with its new look, engaging and authoritative content, rich interactivity and cutting-edge technology promises deliver a compelling experience to its users, making it the online destination for the best of Indian and international fashion and beauty. The story of Vogue is about investing in the best, selecting the best, and believing that women know the difference.

About Puretech Internet

Since 1999, Puretech Internet has been helping companies achieve business goals worldwide. With award-winning expertise, and by following international best practices, Puretech provides clients with innovative, integrated web-based solutions.

Puretech is headquartered in Mumbai, India with a satellite office in the US - San Francisco, CA. Its dynamic team of talented and skilled professionals has diverse experience and expertise in IT, marketing, business, and design.

Puretech offers various services such as Web Strategy & Content, Website Design & Development, Website Maintenance & CMS, Web Application Design & Development. Interactive Marketing Solutions, and Digital Marketing Services.

With the highest standards for communication, teamwork, and professional excellence, Puretech is firmly committed to its clients’ success.

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Puretech provides clients with innovative, integrated web-based solutions.Puretech is headquartered in Mumbai, India with a satellite office in the US - San Francisco, CA. Its dynamic team has diverse experience and expertise in IT, marketing and design.