Consumer Mailing List Now Offers Improved Address Data for Marketing Campaigns

July 18, 2010 - PRLog -- The consumer version of Prospect Download from Selectabase now features matching of data selections against the Postcode Address File (PAF), which contains accurate and up to date details of over 27 million addresses.

By linking with the most up-to-date and complete address database in the UK, users of Prospect Download lists can obtain more accurately addressed data, which helps reduce the financial and environmental cost of wastage, and helps prevent alienating recipients with inaccurately addressed mail. Furthermore, additional cost savings can now be obtained as using PAF can also help maximise potential mailing discounts.

The new feature comes on the heels of a recently launched improved postcode targeting tool, which allows users to enter their chosen postcode then search for all postcode districts within a chosen radius up to a maximum of 30 miles. Rather than hunting through maps of your area, the new tool makes it fast and simple to identify your local geographic target area.

Prospect Download was launched last year by Selectabase in response to the growing number of customers who wanted an online self-service list service, but one which still delivered the quality and reassurance that businesses had come to expect from Selectabase.

The consumer version of Prospect Download allows online users to build a list selection from over 33 million individuals by using a wide range of criteria; age, gender, income and lifestyle segment.

Once you’ve selected your ideal marketing list, Prospect Download lets you either save your selection for later or buy your list immediately online. All data is checked regularly for accuracy, and is screened against all the relevant suppression files.

The online service offers free registration and free counts, and lists can be purchased on a Pay As You Go basis with no minimum order value at http://www.selectabase.co.uk/lists/onlineb2c/default.aspx or by calling Selectabase on 01304 382211.

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Selectabase is a leading UK independent list provider and member of the Direct Marketing Association providing accessible direct marketing lists at http://www.selectabase.co.uk or on 01304 382211.