Local business owner and Inland Empire columnist Kathy Bowling will be the featured speaker at the Palm Springs Hospitality Association luncheon on Thursday, July 15 at 11:30 a.m. at Spencer’s on the Mountain, located at 701 West Baristo Road in Palm Springs. President of Lake Arrowhead advertising agency Mountain Marketing Group, Bowling will discuss, “Social Media, Marketing and Your Business: Why social media IS your business.”
A featured columnist for RIMOFTHEWORLD.net, the Biz Press and the Press Enterprise, Bowling will share ideas for stretching marketing budgets by entering the social media arena.
“The good and bad news about social media is that small business owners have access to the exact same platforms as multi-national corporations. So, when it comes to using social media for public relations and marketing, the playing fields are equal. The bad news is that most small business owners don’t understand how to properly participate in social media,” says Bowling.
Mountain Marketing Group is made up of a professional, creative team of advertising and public relations consultants, writers, graphic designers, computer programmers, web designers and website developers who specialize in maximizing the effectiveness of electronic communication tools such as websites and social media. Located in Lake Arrowhead, California, the agency serves clients in fields including automotive repair, business coaching, church and para-church groups, construction, education, finance, green-building technologies, health care and tourism.
For more information about the luncheon, contact Marcia Craig at 760- 835-4957, AdminPSHA@gmail.com.




