Big Appliances make it clear – they’re number one for range cookers

July 13, 2010 - PRLog -- It did however know how to run a small family business and the importance of customer service by providing friendly interaction, impartial advise and finding the best price it could for its customers.  It still retains its small family values and now sells Smeg and Falcon range cookers together with lots of other American imported white goods by the shed load.

http://www.bigappliances.co.uk/range-cookers/falcon

Big Appliances rise to prominence and success in the aggressive market of white goods importation is due to it retaining the values of a small family company.  Big Appliances has become a heart warming success story and richly deserves to be the UK’s leading supplier of Stoves range cookers, Belling range cookers, Falcon range cookers and Smeg range cookers (among, of course, many other brands).

Having defined the way it ran its business in 1964 it saw in the 1980’s its competitors defining their customer service as being the amount of money you can get out of someone without them noticing they’re being fleeced.  Well, Big Appliances kept right on sourcing the best white goods it could find (the 20 years ago equivalent of Falcon range cookers, Stoves range cookers, Belling range cookers and Smeg range cookers) and selling them for fair prices to happy customers. Around it, its rivals thrived on duplicitous contracts (it is still normal practice in the white goods importation industry to hit a customer with hidden costs for everything from delivery to magazine subscription) and unfairly elevated prices.

http://www.bigappliances.co.uk/range-cookers/belling

Then two things happened. First, the Internet. Which, as well as an excellent vehicle for selling Belling range cookers, Falcon range cookers, Stoves range cookers and Smeg range cookers, was (and is) a wonderful way of spreading word of mouth. And when that word of mouth concerns the fact that one company, still trundling along in its family-run way, is actually able to sell these range cookers, fridge freezers and so on, for less than its competitors – people start to notice. Then they start to buy. Big Appliances’ star, never dimmed, was suddenly in the ascendant.

The second thing that happened, of course, was that the bottom dropped out of the Western economy. These days, no-one is going to spend money on anything at all unless a) they really need it and b) it’s priced fairly. All of a sudden, the little company that just kept on giving its customers a fair price, from those first 60s style freezer boxes to today’s Smeg range cookers; Belling range cookers; Falcon range cookers; and Stoves range cookers, was the only one in a position to sell at the price customers were willing to pay.

http://www.bigappliances.co.uk/range-cookers/stoves

This has resulted in Big Appliances removing everyone else from the game without even trying and all because it’s been devoted to fair trading since day one. In the Internet age, it seems, the family business is still king.

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Big Appliances is an Essex based domestic appliances retailer specializing in Range cookers and American fridge freezers, provide competitive prices through its only platform and its Hornchurch shop. It also provides a wholesale arm of its brand supplying over 100 independent retailers.