Independent game maker Tall Chair sponsors Indie Music and Film Festival: Another Hole in the Head.

July 8, 2010 - PRLog -- Independent game maker Tall Chair sponsors Indie Music and Film Festival: Another Hole in the Head.

Starting a business in any economy climate is difficult. Building a company and a brand during the worst economic times since the Great Depression is a greater challenge. But the entrepreneurs behind Tall Chair, an independent game developer, have faced off against the odds by embracing a scrappy attitude and keeping a shrewd eye on the prize to achieve their goals. This week they announced sponsorship of the Another Hole in the Head Film and Summer Music Festival in San Francisco as part of their grass root marketing efforts and continued support of independent projects.  

“It all comes from our roots. We started the company as three people in a living room last year. We haven’t forgotten where we came from, where we are and where we are going.” founder and Tall Chair Evangelist Ben Acevedo explains. “It’s all about supporting independent efforts. Another Hole in the Head is about independent horror films. Our latest game, Cowboys vs Zombies fits perfectly into this genre.”

“Our total marketing budget is less than the amount of money  typically spent by larger companies on just one giant-sized poster outside of E3. We’ve had to be creative with how we spend every dollar. We received great visibility during the World Wide Developers Conference with some strategically placed posters in the Powell St. BART Station. Sponsoring Another Hole in the Head is a great opportunity for us to reach our audience and for us to help other independent artists.” Acevedo continued.

Tall Chair’s marketing efforts have included a clever sticker campaign, social media, posters in the BART transit system, sponsoring Another Hole in the Head and cross-promoting with the festival in the SF Bay Guardian.  They also have a couple of big surprises planned in the upcoming weeks to coincide with their game launch day.

“We can’t wage war on a national ad campaign with the big players like Electronic Arts or Gameloft in the iPhone space. What we can do is focus our efforts. Everyone on the team has been fantastic in advocating for the game, everyday. Our Marketing director has been printing our t-shirts, this is living your brand.” President Dan Brazelton added.

Tall Chair has been building a reputation for great games by working on several projects including Sherlock Holmes Mysteries with Warner Brothers.  The independent gamemaker is gearing up for the launch of their latest game Cowboys vs Zombies.

Cowboys vs. Zombies is a game of defense; you play the Sheriff in charge of defending the town of UnDeadwood with your posse of colorful cowboy and cowgirl characters. Hire cowboys for your posse, upgrade, and position them wisely to defend against wave after wave of zombie hordes and their evil bosses hell-bent on destroying the town.

Expanding on the Tower Defense genre, Tall Chair’s Cowboys vs. Zombies uses the environments to add to the strategy. Invading zombies destroy the buildings, which reduce the safe places for your cowboys to defend from.  When the zombies have leveled the town you lose the game. Choosing which buildings to defend and when to fallback is a key to surviving. Powerful Zombie Bosses will challenge the Sheriff to a Showdown, pitting the Sheriff against each boss in an epic one-on-one battle. The game showcases Tall Chair's penchant for creating engaging 3D content on the iPhone.  With Cowboys vs. Zombies, Tall Chair has created a colorful, playful, and highly stylized view of the old west.

Another Hole in the Head, San Francisco's premiere film festival dedicated to the celebration of bizarre and most decidedly underground horror and grindhouse, returns for its seventh year with three weeks of celluloid mayhem not usually found in your local cineplex. The festival runs July 8th through the 22nd at the newly remodeled Roxie Theater, 3117 16th St. in San Francisco, and July 23rd through July 29th at the VIZ Cinema, 1746 Post Street in San Francisco.  Advance tickets are $10.00 and $11.50 at the door. The HoleHead Pass, good for admission to all films at the festival as well as the Opening Night Party, is $130. The festival also offers a 5Film PunchPass for $50 and a 10Film PunchPass for $90.  For tickets or more information call 415-820-3907 or visit www.sfindie.com.

Another Hole in the Head also presents their musical component, Summer MusicFest, happening July 9 through the 13th.  Come see local and not-so-local bands rock out at Thee Parkside, 1600 17th Street in San Francisco, and Bottom of the Hill, 1233 17th Street in San Francisco.    Featuring bands ranging from the soulful R&B of The Soft White 60s, local garage rockers Tokyo Raid to punk rock legends, The Dwarves, Summer MusicFest features a genre for everyone.  Tickets for Friday and Saturday shows are $10. Sunday through Tuesday shows are $8.  The SummerMusicFest Pass is $25 and is good for all shows at Bottom of the Hill and Thee Parkside.   For those partaking in both festivals, the Everything Pass is $150 and is good for admission to all 33 films and 7 live shows.

Cowboys vs Zombies will be available for the iPhone, iPad and iPod Touch in July 2010.  Keep an ear out for launch day events and special one-day sale details during the Festival at www.cowboysvszombies.com or the game’s Facebook page http://www.facebook.com/cowboysvszombies

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Tall Chair, Inc. is a San Francisco based indie developer dedicated to Mobile Social Touch Interface Experiences. Armed with a solid art background, inventive designs and tenacious and sometimes maddening desire to make compelling experiences, Tall Chair’s dedicated team creates highly rated apps, such as Warner Brother's Sherlock Holmes Mysteries for the iPad. Tall Chair collaborates with partners and developers to help bring great ideas and projects to life, by utilizing the best teams, the right resources and partnerships.

Tall Chair is redefining media experience.