Market Report, "Israel Consumer Electronics Report Q3 2010", published

June 20, 2010 - PRLog -- Israel's consumer electronics devices market, defined as the addressable market for computing devices, mobile handsets and AV products, is forecast at around US$2.8bn in 2010. Following a deceleration in 2009, the market is expected to grow at a compound annual growth rate (CAGR) of 5% to US$3.5bn by 2014, driven by a growing population as well as rising computer and internet penetration, along with product innovation and new technologies.

In 2010, spending on consumer electronics devices will be supported by the falling unemployment rate: we expect unemployment to drop to 7.0% by end-2010. BMI expects growth to recover further in 2010 but remain below the trend rate of 2006-2008, with faster growth areas including smartphones, netbooks and premium TV sets.

Computers

Computer hardware accounted for around 79% of Israeli consumer electronics spending in 2009, due to demand from key verticals such as government and military. Notebook sales grew strongly in both Q209 and Q309, with growth in regular notebook shipments as well as those of lower priced netbooks. Computer hardware CAGR for the 2010-2014 period is forecast at about 5%, driven by sales of notebooks and netbooks.

AV Devices

AV devices accounted for around 12% of Israeli consumer electronics spending in 2009. In 2010, Israel's domestic AV device market is projected at US$371mn. The market is expected to grow at a CAGR of 7% between 2010-2014 to a value of US$482mn, with drivers including the launch of digital TV services.

Mobile Handsets

Mobile handset sales accounted for around 9% of Israel's consumer electronics spending in 2009. Following a dip in 2009, Israel's market handset sales are expected to grow at a CAGR of 5% to US$315mn in 2014, as mobile subscriber penetration reaches 126%. In 2009, all of Israel's major mobile operators launched Apple's iPhone, with average subsidies of around ILS2,000. Handset sales will be dominated by the replacement market, with growing demand for smartphones, and 3G handsets.

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Report Table of Contents:

Executive Summary
- Computers
- AV Devices
- Mobile Handsets
SWOT Analysis
- Israel Consumer Electronics Market SWOT
- Israel Political SWOT
- Israel Economics SWOT
- Israel Business Environment SWOT
Business Environment Ratings
- Table: Regional Consumer Electronics Business Environment Ratings
Consumer Electronics Market
- Table: Israel Distributors For Leading Brands
- Computers
- Table: PC Sales, 2007-2014
- AV Devices
- Table: AV Sales, 2007-2014
- Mobile Handsets
- Table: Mobile Communications
Electronics Industry
- Table: ICT Overview, 2007-2014
- Table: Electronics Exports, 2007-2014
- Table: Electronics Manufacturing, 2007-2014
Industry Forecast Scenario
- Consumer Electronics Market
- Table: Consumer Electronics Overview, 2007-2014
Industry Developments
- Macroeconomic Forecast
- Table: Israel - Economic Activity, 2007-2014
Competitive Landscape
- Computer
- Handsets
- Table: Nokia Mobile Devices Volume
- AV
Domestic Company Monitor
- Suny Telecom
- Emblaze Mobile
- TowerJazz
BMI Methodology
- How We Generate Our Industry Forecasts
- Electronics Industry
- Sources

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