67% Of Men Prefer Women In Gym Outfits Over Glamour

June 9, 2010 - PRLog -- The assumption that men prefer girls who “make a bit of an effort” when it comes to appearances could be on the wane. New research from www.MyCelebrityFashion.co.uk, the UK’s leading independent celebrity fashion website, has revealed that over two thirds, 67% of men are more attracted to women in their gym clothes than in “high fashion.” Furthermore, 62% of men polled claimed to “dislike” girls who wore a lot of make-up, with a third, 31%, admitting that they preferred their partners not to wear any at all.

http://www.MyCelebrityFashion.co.uk decided to commission the research when it noticed an increase in men shopping for partners on its site. A sample of 1,125 men aged 18-35 were subsequently polled, asking questions that surrounded their relationship with women’s fashion.

When asked the multi-answer question, “which clothing ‘look’ are you most attracted to on a woman?” the results were as follows:
1)   ‘The Gym Look’ (athletic clothing, minimal make-up)- 67%
2)   ‘The Office Look’ (professional clothing, heels, natural make-up) – 51%
3)   ‘The Girly Look’ (feminine dress, natural hair and make-up) – 39%
4)   ‘The Girls Night Out Look’ (provocative outfit, heavy make-up, styled hair)- 24%
5)   ‘The High Fashion Look’ (catwalk clothing, heavily styled)- 15%

Of the 67% who chose ‘The Gym Look’ as their favourite, almost half, 48%, of men said this was because they preferred women in a more relaxed style of clothing. A further 23% of these explained that it was because they liked women in minimal make-up. Two thirds, 64%, admitted that they found the look ‘very sexy,’ with just over one in ten, 11%, also admitting to having had a relationship with a woman they had met at their local gym.

When asked what they thought of women in “high fashion;” three fifths, 59%, of the men polled stated that they generally ‘disliked’ the look on women- the main reason being that they thought it ‘looked stupid.’

One of the most notable results from the study was that the top three most attractive “looks” described women with subtle make-up, or none at all. This was echoed in further questions to the men polled, as when asked the question “do you prefer your partner with or without make-up on?” 31% replied “without.” Of these, almost half, 48%, explained that they thought make-up looked “fake;” and a quarter called it “trashy.” Of all the men who took part, 62% claimed to “dislike” women who wore a lot of make-up.

A further 48% of those polled expressed their discontent surrounding how women dress for a “girl’s night out,” stating “yes” when asked the question, “do you think women overdress on nights out?” Of those who answered “yes” one fifth thought that women wore too much make-up, with 58% claiming they thought that the “night out” look was too revealing.

Andy Barr, Marketing Director of http://www.MyCelebrityFashion.co.uk, commented on the findings:

“To me, it wasn’t surprising that men would be more attracted to the laid back “gym look” on women. Despite the latest fashion trends being seen as a thing of envy amongst women, men usually appreciate girls who have a more ‘natural’ approach to fashion as they appear, to many, more approachable.

“I think this research is good news for women everywhere. No longer do you have to worry about a lack of make-up or wearing your sweats in public, as the majority of men will prefer you this way anyway!

ENDS

LINK: Http://www.MyCelebrityFashion.co.uk

For more information, or to interview a member of the MCF team, please contact Emma Kent of 10 Yetis Public Relations Agency on 01452 348 211 or emmak@10yetis.co.uk.    

EDITORS NOTES

MyCelebrityFashion and its studies have been featured in The Daily Mail, The Guardian, Glamour Magazine and more.

MyCelebrityFashion was named Website of the Week in WebUser magazine 07/08/08

MyCelebrityFashion was named Website of the Week by Tara Palmer-Tomkinson's www.3sacrowd.com website 08/08/08

MyCelebrityFashion is the first UK site dedicated to listing celebrities and where you can steal their style of clothing, including Kate Moss, Sienna Miller, Victoria Beckham, Agyness Deyn, Cheryl Cole and others

The site lists the latest discounts and offers across a number of big name brands including Armani, Gucci, Ralph Lauren, Tommy Hilfiger etc

Large high street retail outlets such as House of Fraser, Schuh, Laura Ashley, Miss Selfridge, Marks and Spencer, Wallis and Faith have their ranges and latest fashion items listed on the site