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Follow on Google News | Healthcare Studios Wins Prestigious Telly AwardHealthcare Studios receives a Bronze Telly, at the 2010 Telly Awards, for a nursing home video they produced.
We wonder what is spectacular about a nursing home video? After all, most senior care videos seem to look quite cheesy, boring and have that “corporate look”. The videos produced by Healthcare Studios are significantly different. Their productions are filmic and move the audience with emotions - a key selling point in a market that focuses on care. Jeremy Wiles, the company owner, explains: “Too often marketing in Health Care fails to connect with the customers. You have to realize that people tend to be emotional, not rational, that’s why I ask the question: Are your customers thinking or are they feeling? Thinking is a thought. Feeling is an emotion. Getting your customers to feel makes all the difference in your marketing.” Healthcare Studios is hoping to get more long-term care business owners to see the value of video. Long-term care is an industry that leans more towards traditional marketing approaches. Healthcare Studios has proved that it pays to embrace new marketing tools to increase census. They have helped their clients grow their business from using marketing videos. One of their clients, Creative Solutions in Health Care, has grown from six facilities to over forty in just four years. Wiles is honored that his company was awarded a Telly and hopes that they will continue to produce videos that won't only help market their clients but add their clients' names to a reputable statuette. For more information about the Telly Awards, visit www.tellyawards.com. About Healthcare Studios Healthcare Studios is a Florida-based production company that provides marketing videos and websites to the Health Care industry in the USA. They operate with a team of talented filmmakers, actors, web designers and marketing professionals. Visit: www.healthcarestudios.com # # # Healthcare Studios is a media company that produces videos and interactive websites for different market groups in Healthcare, including nursing care facilities and hospitals. End
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