Email marketers have seen a steady decrease in their profits as the Internet Marketing field has matured. In the early days of email marketing, keeping a clean list meant almost limitless revenue opportunities as marketers rotated from product to product. It was easy money in the early days, but those days are clearly over and Internet marketing is evolving quickly.
More and more email marketers are realizing several important facts have changed in the Internet Marketing landscape. First, there are new laws that didn't use to exist about how you need to conduct an email marketing campaign. Secondly, the general public is much wiser to the tactics of email marketing than they were 5 years ago. Thirdly, discretionary income has dropped significantly with the downturn in the economy. This leaves the email marketer with a disturbing decision: What product space should I really go into?
HubShout has been talking to email marketers who have strong B-to-B representation on their lists. More specifically, any email list that includes businesses has the opportunity to develop into a meaningful SEO business with a recurring revenue stream. Through the HubShout SEO reseller strategy, email marketers can drop their nomadic ways and set up shop in the search engine optimization space for good.
There are several reasons that search engine optimization is a great choice for these marketers. First, they understand Internet Marketing in general as SEO is a close cousin to their previous business model. The search engine optimization market has been growing at a startling pace. Even with the massive number of competitors who have entered the market, there are many businesses who have not yet optimized or are running a website that is at least 5 years old that has not been touched. Furthermore, the number of US-based players is not as large as it may appear.
The HubShout SEO reseller approach includes a white label SEO (or private label SEO) option where the customer relationship can be completely maintained by the email marketing company. HubShout operates in the background providing fully transparent, white-hat SEO via well-accepted tactics under the banner of the sales organization.
While many marketers will be tempted to build their own search engine optimization product, spending a short amount of time touring the HubShout proprietary SEO reseller technology platform will convince them of the large investment this entails. API integration with Google Adwords, Google Analytics, Yahoo, Bing and VoiceStar (for call tracking) is just one reason to use an industry-leading SEO reseller platform for your launch. Another is the strong search engine rankings HubShout has achieved for their business customers with their white-hat SEO approach.
As email marketers search for the next generation of revenue sources for their business, HubShout believes that becoming an SEO reseller may be a strong candidate for businesses whose lists include many businesses. For more information, contact HubShout directly.
