Nine Out Of Ten Home Buyers Begin Their Search Online, So Why Do Agents Seem To Ignore The Web?

April 27, 2010 - PRLog -- The National Association of Realtors recently released their 2009 Profile of Home Buyers and Sellers. The Profile revealed that nearly 90% of potential home buyers begin their search by utilizing various online resources. Given that 9 out of 10 look to the web prior to contacting an agent, it’s shocking to see how little effort some agents put into their online listings. Some online listings can be found with no photos, incorrect telephone numbers and even missing contact info. Recently, SpinStitch LLC stepped in to help agents fill this void.  Agents using SpinStitch’s Real Estate Marketing Tools have reported dramatic success, pointing to sharp increases in their traffic.

After nearly a year of polling over 1,000 agents, SpinStitch has complied what it believes to be the best thing to happen to the real estate industry since yard signs. While agents have had the opportunity to create Virtual Tours, e-flyers, and Craiglist ads in the past, they’ve never before been able to use one service to so efficiently perform intensive internet marketing for each listing.  SpinStitch also prides itself on being the easiest to use “drag and drop” web application on the market. CEO Justin Moss stated that one of the most important items learned from SpinStitch’s exhaustive industry research was that agents all wanted one basic thing, “make it easy to use”. By sticking to this principle, while still adding as many unique features as possible, SpinStitch has instantly jumped to the forefront of the online real estate marketing industry. (http://www.spinstitch.com)

CEO Justin Moss had this to say:

“Real Estate agents need to look at the web the same way they would look at a subdivision with thousands of houses.  An agent would never solely put a “For Sale” sign in front of the home and hope people stumble upon it.  The agent would instead put signs all over town, pointing people back to that house. There is no reason why an agent’s online listings should be any different, especially if 90% of your buyers start at the web.  At present, there is a huge opportunity for agents to step up and become the front runners when it comes to web-based marketing for their properties. SpinStitch has also provided agents with an unanticipated benefit – helping them acquire more listings. With such competition between agents in this market, the agents with the bigger bag of tools win.”

The “bag of tools” Moss was referring to is SpinStitch’s unique features and applications which takes an agent’s online listing and distributes it to a vast array of other web portals like Trulia and Zillow. This instantly creates a mass visibility for the agent’s listing. Moreover, agents can use SpinStitch to “stage” their online listing with virtual tours, custom backgrounds, slideshows, music and much more. Altogether, SpinStitch offers around fifteen different marketing tools, including everything from a sales flyer creator to online lead tracking and everything in between. SpinStitch offers one simple monthly price for everything and even offers a free trial.  Real estate agents must begin to more effectively target potential home buyers via the internet and SpinStitch has established itself as the leader in helping agents take their business into this next generation of sales and marketing.

Moss also encourages homeowners who aren’t seeing results to ask their agent how they are marketing their home online. As more and more homes hit the market it is those that take advantage of the web that will have the advantage. Please check out http://www.spinstitch.com for more information.

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SpinStitch is the next generation of online real estate marketing software, providing agents with unique tools to better move their properties. By merely adding their current listings to a new SpinStitch account, they will see their calls skyrocket!