PitchRate.com, a free service that connects journalists with the highest rated experts and publicists, has integrated the database of online press kits housed at SearchPressKits.com through a redesigned portal on its Website. Now journalists and experts are separated by only a few mouse clicks. PitchRate.com and SearchPressKits.com allow experts to be accessible on two online platforms all the time. Experts can pitch journalists and can be easily found by them in the database at the same time. “The power of PR lies in sharing your unique expertise, knowledge and perspective with the media and the public. PitchRate.com and SearchPressKits.com help experts do just that,” Gerber says. “Being featured in print, broadcast or online media can give you priceless publicity, with results you may not have even dreamed.”
Journalists are given the freedom, through both technologies, to pick and choose the information they want to be pitched. Journalists can sit back and wait for the relevant pitches to come their way, or go out and easily search for an expert in the SearchPressKits.com database. “All the press kits found on SearchPressKits.com are searchable by keyword and category so journalists don’t have to trudge through information that’s not relevant to their needs,” Gerber says. “In the 24/7 news cycle, media coverage is born from accessibility. Making experts accessible while making journalists’
At PitchRate.com, journalists sign up, make requests, and then view pitches in their inbox or online. Experts view the requests that are relevant to their expertise, then tailor a pitch to fit the media’s needs. According to founder L. Drew Gerber, “The primary goal of PitchRate.com is to make journalists’
SearchPressKits.com is a database of online press kits created with Gerber’s Online Presskit247 Technology (www.PressKit247.com)
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L. Drew Gerber is creator of PitchRate.com, a free site that connects media with expert sources, and PressKit247.com, a technology for building online media kits. He is co-founder of Wasabi Publicity (http://www.WasabiPublicity.com), a full-service virtual PR firm that consistently places clients with top tier media. Gerber is also the CEO of PublicityResults.com and media relations training site that provides the tools necessary for PR success to its members.