New Market Report: Corporate Strategies in Consumer Foodservice: Finding the Way Forward

March 21, 2010 - PRLog -- The aim of this report is to provide insights on the global downturn of 2008-09 through an examination of how corporate strategies have evolved in response to the global financial crisis and subsequent recession.

The performance of both the largest  global chains as well as key local and regional players is explored, with an eye on what strategies have worked, what have failed, and what differences in company performance can tell us about the evolution of consumer demand in a time of global contraction.

Chained foodservice is the primary focus of this report; while the performance of independents is explored where possible and relevant, it is viewed primarily in terms of its implications for chained operators, e.g., are chains losing share to lower-priced independents as consumers cut back? Are chains taking share from independents through better marketing/promotion? and so on.

Discussion of specific company performance is also used to shed light on how specific markets have evolved; thus, a comparison of the performance of McDonald's and YUM! Brands in China can offer real insights into the state of consumer foodservice in China. Likewise, an examination of the performance of a select group of players across a range of markets can offer insights into the state of, say, emerging-market consumer demand as compared with higher-income markets.

While not an exhaustive rundown of every strategy or every major company, the companies and strategies discussed in this report do offer a comprehensive look at the most popular and most successful strategies employed during this recession, while offering insight into how the most successful companies might profit from the post-recessionary environment.

For more information or to purchase this report, go to:
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Report Table of Contents:

INTRODUCTION
Scope
Objectives
Key Findings
GLOBAL PERFORMANCE
Digging Out From A Brutal 2009
Key Indicators Reveal Difficult Demand Environment
Falling Incomes + Rising Unemployment = Falling Sales
Developed Market Woes Hit Chains Hard
Global Expansion Still Nascent for Many Chains
Fast Food Chains Reap the Rewards of Global Scale
Recession Produces Little Change in Top 15 Chains Rankings
Where Is the Growth?
CASE STUDIES: SPOTLIGHTING THE GLOBAL GIANTS
Spotlight on the Global Giants
Starbucks' Growth Wave Comes To Halt in 2009
Same-stores Sales Down at Starbucks Across the Globe
Starbucks Adapts To A New US Reality
Lessons From Starbucks
Mcdonald's Resistant, Not Immune, To Downtur
Mcdonalds' Key Markets Very Much A Mixed Bag
Coffee Still A Pillar of Strength in A Difficult Year
Surviving the Recession the Mcdonald's Way
Lessons From Mcdonald's
Yum! Brands Grows Profits As Same-store Sales Sag
International Expansion Offsets Flagging US Results
High-flying China Division No Saviour in 2009
Three Initiatives Brighten Yum!'s 2010 Outlook
Lessons From Yum! Brands
Domino's Pizza A Tale of Two Companies in 2009
Europe, Australia Lead International Growth
Prospects Still Bright Outside US
Three Key Strategies
Lessons From Domino's
CASE STUDIES: THE VIEW FROM THE BRICS
The View From the Brics
Ajisen and Little Sheep Find Profit With China in Flux
2009 Likely A Blip in Terms of Long-term China Growth
Strong Brazilian Economy Keeps Bob's Sales Surging
Quick Recovery Expected for Brazil
Rosinter's Struggles Reveal Depth of Russian Recession
Russia Set for Recovery, Yet Imbalances Remain
Domino's India Plows Ahead
Indian Economy Barely Dented by Global Downturn
GLOAL PROSPECTS
Global Growth Likely To Accelerate
Persistent Thrift A Boon for Quick-service Operators
Projected Disposable Income Growth A Promising Sign
GLOBAL PROSPECTS
Key Learnings From the Great Recession
DEFINITIONS
Definitions

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