Company Profile Now Available: MKS

March 17, 2010 - PRLog -- Application lifecycle management (ALM) solutions provider MKS had a relatively stable year in calendar 2009, with revenues falling only 4% during the first half of fiscal 2010 (which ended 31 October 2009) in spite of the global recession. The business has remained profitable, with net income up 12% and 53% during fiscal 2009 and 1H10, respectively. MKS has renewed its focus on the large enterprise segment, launched Integrity 2009, the latest version of its flagship ALM product, and beefed up its sales organization. With several mandates in hand and a strong maintenance and service revenue base, growth over the next couple of years will depend on how well MKS markets its latest release.

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Report Table of Contents:

Executive summary
In a nutshell
The Ovum view
SWOT analysis
Strengths
Weaknesses
Opportunities
Threats
Competitive environment
Key competitors
Microsoft's differentiators
Company information
Structure
Products and services
Key offerings fall in five business segments
Strategy analysis
Strategy objectives
Strengthening product portfolio
Targeting the SMB market
Marketing strategies
Strategy execution
Investment in product development
Acquisitions
Technology partnership
Open source
Targeting the SMB market
Marketing strategies
Sales channel for operating systems
Digital advertising
Outlook
Financial analysis
Group analysis
Segment analysis

List of Tables
Table 1: Microsoft key financial indicators
Table 2: Microsoft segment analysis

About Ovum

Ovum fully understands convergence across telecoms, IT services and software. They invest heavily in researching what is happening in a market that is dynamic and full of risk and reward, analysing the changes and identify the threats and opportunities ahead for their clients. Ovum's team has extensive experience in the sector and is dedicated to 'getting closer' - to the industries they advise on, to the people they work for, and ultimately to the real issues determining how ICT markets behave. Ovum maintains a fluid, highly collaborative structure that brings the right range of expertise to each situation.  View more research from Ovum at http://www.fastmr.com/catalog/publishers.aspx?pubid=1006

About Fast Market Research

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Fast Market Research is an online aggregator and distributor of market research and business information. We represent the world's top research publishers and analysts and provide quick and easy access to the best competitive intelligence available.