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Follow on Google News | Backcountry.com Adds Customer-Generated Video to Further Empower Center of Gear KnowledgeYouTube-enabled video move first in outdoor etail space
By: Mike Geraci The new video option makes Backcountry.com the first specialty outdoor gear etailer to provide this capability, and further empowers Backcountry.com customers to be the voice of gear truth and authenticity while building on their vision to be The Center of Gear Knowledge. “We have no idea where this thing will go,” said Joel Brazle, Backcountry.com’ The gear videos capability was developed in-house and leverages the YouTube platform, making the upload and embed technology easy to access and easy to use. The YouTube platform means that community members and Backcountry.com vendors can link up their previously existing video to the appropriate product page without having to start from scratch. Backcountry.com’ “YouTube is a great way to dip our toe in the world of video but it’s by no means a complete solution,” said Brazle. “There are lots of things we can do with this and we expect to learn a ton with this first release.” Videos will contribute to community members’ Leaderboard status. In addition to the other types of content and interactions that determine rankings, such as written reviews, peer-to-peer questions and answers, still images, and the ability to give a thumbs up or down to a customers contribution. Video functionality will be implemented on Backcountry.com at first, added later to the other retail sites under the Backcountry umbrella, Dogfunk.com, RealCyclist.com, and HucknRoll.com. # # # About Backcountry.com: Backcountry.com is an online retailer of high-end outdoor gear. The etailer carries more than 400 brands in various categories, including backpacking, camping, cycling, hiking, climbing, trail running, paddling, skiing, snowboarding, snowshoeing and adventure travel. Backcountry also operates Bonktown.com, Chainlove.com, SteepandCheap.com, Dogfunk.com, Tramdock.com, WhiskeyMilitia.com, DepartmentofGoods.com, Realcyclist.com, Hucknroll.com, and Brociety.com. Backcountry.com is a controlled subsidiary of Liberty Media Corporation attributed to the Liberty Interactive Group . End
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