The marketing of your insurance agency is a very time consuming process. Much focus should be put on your local community as in most circumstances that's where you'll be writing most of your policies. Listed below are examples to consider when advertising your insurance agency.
-Radio
Contact your local sports radio station and find out rates on advertising. You are sure to reach your local market.
-Post Cards
Send out post cards for people who are new to the neighborhood. Offer them a free rate review on their insurance policies.
-Local Sporting Teams
Inquire about sponsoring little leagues and local sporting teams.
-Public Transportation
Buses and mass transit lines.
-Local Phone Book
Although expensive you have a captive and local audience.
-Internet
Link yourself to as many websites as possible. Building links will help create an online presence among the search engines. 75% of U.S. households has access to the internet. This is the most cost effective way and will eventually phase out print advertising.
-Movie Theatre
Contact an on-screen promotions company who can address your unique advertising needs.
The question is where do advertise your insurance agency. Don’t spend thousands of dollars on lead advertising if it’s not within your LOCAL area.
If you offer homeowners or life insurance you can learn about listing your agency online at http://www.insuremyhouse.com/
