Whittemore, an active practitioner in social media marketing since June 2006 when she established Flooring The Consumer - http://flooringtheconsumer.com - her first blog, places a premium on expanding knowledge. “Given how complex and confusing the online universe is becoming especially for those just getting immersed, it’s important to be able to offer clients the confidence and confirmation that they are choosing the right partner, one who is at the forefront of cutting edge technology. Certification is one very good way,” she says.
Inbound marketing certification acknowledges proficiency in inbound marketing principles and best practices, which include engaging with visitors and customers rather than pushing information at them, and earning customer attention by providing them with valuable content that truly interests them. “The goal of inbound marketing is to create useful and pertinent content for readers, to make relevant friends by being genuinely helpful, to be attractive to both search engines and readers, all so as to convert visitors into customers. Throughout the process, it’s critical to constantly measure, analyze and improve,” adds Whittemore.
Whittemore, who also received certification from Marketing Experiments’
The Inbound Marketing Certification covers each facet of inbound marketing [i.e., blogging, search engine optimization, social media, lead conversion, lead nurturing and closed-loop analysis) and a comprehensive certification exam. Only 1,300 individuals have successfully passed the IMU program.
For information about Simple Marketing Now, visit http://SimpleMarketingNow.com or simply contact Whittemore at cbwhittemore@
# # #
About Simple Marketing Now LLC: Simple Marketing Now is a marketing communications consultancy that provides organizations with the right combination of traditional marketing and new and digital tools to improve the customer experience and build brand.