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Follow on Google News | The Future of Fragrances - Capitalizing On Emerging Trends and Changing Preferences by BharatbookBharatbook added a new report on "The Future of Fragrances: Capitalizing On Emerging Trends and Changing Preference" which gives a detailed understanding of consumer attitudes and behaviors towards fragrance product.
By: Bharatbook Consumers are highly aware of the need to look and smell good in a society which is dominated by Visual Culture. Indeed, consumers are likelier to feel happier and more confident if they like the way they smell. The marketplace is becoming increasingly saturated with fragrance products, and the added pressure of a recession presents a challenge to industry players that this report seeks to tackle. ( http://www.bharatbook.com/ Scope * Detailed insights and analysis documenting the drivers and inhibitors of fragrances * Analysis documenting the relative importance consumers place on appearance and data sizing the fragrance market * Strategic conclusions combined with actionable recommendations for all industry players looking to fully capitalize on this segment * Covers: France, Germany, Italy, Netherlands, Spain, Sweden, UK, US, Australia, Japan, South Korea, China, India, Brazil, Russia, UAE and Saudi Arabia Highlights Consumers of both genders feel increasingly under pressure as a result of today''s Visual Culture. These consumers believe that appearance can positively or negatively affect their social standing, their ability to form relationships and even their career success Traditionally, fragrances (i.e. perfumes) have been more popular with women than men. However, men are becoming increasingly disposed to spending more time on their appearances and paying more attention to the products that they use. Capitalizing on this is a key opportunity for fragrance manufacturers going forwards Market saturation means that industry players are constantly striving for innovation. Unique aromas are being blended to provide consumers with new experiences, and concepts such as exclusivity and hedonism are being pushed to new levels. In addition, the use of natural ingredients and proving ethical credentials are becoming key differentiators Reasons to Purchase * Consumer understanding: * Market understanding: * Ideation: find inspiration for innovative formulations and positioning that takes advantage of consumers'' desires for high quality prestige fragrances To know more and to buy a copy of your report feel free to visit : http://www.bharatbook.com/ Or Contact us at : Bharat Book Bureau Tel: +91 22 27578668 Fax: +91 22 27579131 Email: info@bharatbook.com Website: www.bharatbook.com Blog: http://bharatbookresearch.blogspot.com Follow us on twitter: http://twitter.com/ # # # Bharat Book Bureau is the leading business information aggregator providing market research reports and online databases. Bharatbook is also into the business of marketing conferences worldwide and undertakes custom research. End
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