The Future of Fragrances: Capitalizing On Emerging Trends and Changing Preference
Consumers are highly aware of the need to look and smell good in a society which is dominated by Visual Culture. Indeed, consumers are likelier to feel happier and more confident if they like the way they smell. The marketplace is becoming increasingly saturated with fragrance products, and the added pressure of a recession presents a challenge to industry players that this report seeks to tackle. ( http://www.bharatbook.com/
Scope
* Detailed insights and analysis documenting the drivers and inhibitors of fragrances
* Analysis documenting the relative importance consumers place on appearance and data sizing the fragrance market
* Strategic conclusions combined with actionable recommendations for all industry players looking to fully capitalize on this segment
* Covers: France, Germany, Italy, Netherlands, Spain, Sweden, UK, US, Australia, Japan, South Korea, China, India, Brazil, Russia, UAE and Saudi Arabia
Highlights
Consumers of both genders feel increasingly under pressure as a result of today''s Visual Culture. These consumers believe that appearance can positively or negatively affect their social standing, their ability to form relationships and even their career success
Traditionally, fragrances (i.e. perfumes) have been more popular with women than men. However, men are becoming increasingly disposed to spending more time on their appearances and paying more attention to the products that they use. Capitalizing on this is a key opportunity for fragrance manufacturers going forwards
Market saturation means that industry players are constantly striving for innovation. Unique aromas are being blended to provide consumers with new experiences, and concepts such as exclusivity and hedonism are being pushed to new levels. In addition, the use of natural ingredients and proving ethical credentials are becoming key differentiators
Reasons to Purchase
* Consumer understanding:
* Market understanding:
* Ideation: find inspiration for innovative formulations and positioning that takes advantage of consumers'' desires for high quality prestige fragrances
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