The report begins with an overview of the market including the market size, growth segment share, and revenue split between organized and unorganized sectors. The drivers include scarcity of clean drinking water, low penetration of water purifiers, increasing urbanization and water borne diseases while challenges faced are the lack of standards and low awareness levels. The report also highlights the future trends in the market namely tie-ups for enhancing distribution, increasing product portfolio and rural expansion. Competitive landscape identifies major players in the market. Finally, key developments in water purifiers market have also been mentioned.
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Natasha Mehta, CFA
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