Tim Jennings on the cover of Digital Dealer
The automotive industry’s first ever Automotive Marketing Boot Camp will be held on February 12th; the day before the official start of NADA in Orlando. The Boot Camp will cover important elements of automotive digital marketing strategies: social media, blogging, video, microsites, link building, content creation, SEO and pay-per-click marketing.
Tim Jennings is an 18 year veteran in the automotive business and will be instructing a class on using self produced video to promote specials, sales and dealer information on popular sites like YouTube.com and Vimeo.com.
Jennings has sold over 3800 cars in his career, with a very high percentage of these sales coming from the Internet. He has recorded more than 500 walk-around videos that have drawn Internet users directly into his showroom, mentioning the videos they viewed online. He has also been able to capture over 80 satisfied customer testimonials that have been posted online for prospective customers to see. According to Jennings, “Nothing I have done in my 18 years of selling cars has had a faster return on my time and effort than video marketing.”
Jennings will be among 5 Automotive Marketing experts who will be sharing best practices and hands-on skills training. The roster of speakers also includes JD Rucker, a leading automotive social media expert and CMO of TK Carsites, Paul Rushing and Brian Pasch, respected leaders in Internet Marketing and Search Engine Optimization, and Eric Mayhew, Manager of Advertising Products at Dealer.com who will lead a class on managing and leveraging Google Adwords to increase sales for a dealership.
The full roster of speakers and class descriptions can be found online at http://www.automotivemarketingbootcamp.com/
The Automotive Marketing Boot Camp will be 2 hours in length and offers attendees 10 hands-on classes which will deliver the abilities dealers need to understand, manage and catapult their online marketing strategy to the next level. Every participant will be required to bring a laptop since the boot camp will feature hands on skills training. This will enable participants to take back to their dealership and implement what they learned in class.
Registration is limited to 75 seats per class and is filling up quickly. Automotive Principals, General Managers, General Sales Managers or Internet Sales Managers are encouraged to register online at http://www.automotivemarketingbootcamp.com/
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