Internet Marketing Agency in West Palm Beach Florida Explains How To Generate Website Traffic

Dec. 27, 2009 - PRLog -- As everyone knows if there is anything that businesses need right now to stay afloat, it is more buying traffic.  More and more businesses are discovering that just having a website does not guarantee traffic.  How many times have you heard someone say “I have a website but it doesn’t do anything for me”?  There is a reason for that.  A website is worthless without proper optimization.  It is basically just floating around in the ozone with no way for anyone to find it unless they already know your company’s name and type that in and that doesn’t carry any credibility.

We are beginning to hear the term “SEO” or “Search Engine Optimization” being used but what exactly does that mean?  It means research to find the most targeted keywords for your business, content creation, maximum utilization of search engines and other high tech platforms to land you on page 1 of Google and continuous maintenance, testing and tweaking to keep your business in front of consumers as a market leader.  It’s all about exposure and continuity.  With the advancements in Smart Phones, your business can be found and accessed though everyone with a hand held device instantaneously.  

If you aren’t on Page 1 of Google, you might as well not be on the internet at all because you won’t be considered an expert in your field and potential customers will contact someone who IS on Page 1 of Google.  Credibility is the name of the game!  Why is Google so important?  Over 60% of the world’s top brands target Google for their marketing campaigns.  75% of all search by consumers is conducted on Google.  

You may be wondering how you will know if hiring an expert to get you on Page 1 of Google and keep you there is worth the cost.  That’s where analytics come into play in assessing your return on investment.  An expert internet marketing agency will continuously run analytics on your website to track traffic coming into your site.  Analytics are now so detailed that the business owner will know where traffic is coming from, what page they are landing on, how long they are staying and if SEO’d properly, who they are.  If your internet marketing consultant is doing a good job, you will be able to see the increase in traffic to your website and increased phone calls to your business.  From there is up to the business to make the sale.

Sound difficult and time consuming?  It is.  For those who don’t have the time to run their business and handle their internet marketing it is advisable to hire an expert.  The Yellow Pages and local newspaper are relics of the past and the sooner businesses accept the new reality of the technological advances in internet marketing, the sooner they can get on the right track to profitability in the new decade.

For more information of free classes offered on how to generate website traffic and “How to Use Google Page 1 to Get Customers” go to http://www.SkunkworksSolutions.com who also provides seminars and training in using Google, free Google Tools, internet marketing, marketing consulting services West Palm Beach, Florida.

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