Dec. 24, 2009 -
PRLog -- NEW YORK, NY: Despite the economy or perhaps because of it, the pre paid phone category known for brands like Boost, Virgin, Tracphone etc, has become one of the few bright spots in an otherwise sluggish retail landscape. While from a product/performance perspective prepaid is indistinguishable from their contract/carrier counterparts, the category has been behind the curve in terms of CRM related services, most notably, consumer protection plans similar to those offered by Asurion and others. Industry insiders attribute this to the highly transient customer base that is synonymous with the prepaid category. However, considering that 80% of the growth in wireless came from the prepaid segment, it’s clear that the current customer base has expanded to reflect a more “grounded”
market—and hence a market looking for long term wireless relationships---
and ways to protect them. Enter Plan-b.“Our mission statement is a simple one” said Isaac Weiss the company’s President; “To provide peace of mind for the prepaid consumer in the form of lifetime protection for the prepaid product. For as long as the consumer owns the phone they purchased and registered with us, it will offer them a replacement policy for almost all the breakage and defects that may arise from normal use” “More importantly”
, Weiss continued “It provides this “lifetime of protection” for just $19.99 and $29.99—no monthly premiums or contracts, just one payment for a lifetime of protection (pricing tiers reflect the fact that Plan b has plans in place for both basic and more expensive “smartphones”)”
. While Weiss’s focus was about the “first to market” nature of the Plan-b product, he also took a moment to point out the fact that Plan-b provides the rapidly expanding base of prepaid wireless retailers with yet another much needed profit center. “Wireless prepaid --like any part of the technology retailing arena has fallen victim to the eroding margin phenomenon—Plan b provides these retailers with a profit center that the consumer is essentially pre-sold on which makes it the “ultimate add on”—easy to understand, easy to sell…easy to help the bottom line”. The company is rolling out the product in custom created “retail friendly” packaging where the Plan-b ID/registration card has been integrated into the actual design and thanks to a unique lenticular printing process will be hard to miss even when viewed behind a counter or in a display case. “While all indications told us that consumers would be pre sold on the product, we went the extra yard with the packaging to ensure sell through as well” concluded Weiss Retailers or distributors interested in offering Plan-b should contact Mr Weiss at 718.360.8095 ext 201, or via e-mail at ISAACW@MYPRPONLINE.COM, those attending CES 2010 can visit Booth 8231/Central Hall.
FOR INTERVIEWS, IMAGES, LOGOS OR ADDITIONAL PRESS INFO PLEASE CONTACT SAM ASH c/o ASH & CREW LLC, 845.362.1384 , 914.260.8300 or TECHODIA@GMAIL.COM
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