The Many Benefits of Direct Mail Marketing:Why You Should Let Your Business Grow with Direct Mailing

Dec. 4, 2009 - PRLog -- Direct mail is one of the most popular marketing mediums for promotions. Each year, thousands of companies use direct mail promotions to drive web traffic, generate leads, attract new business, sell products and services, and more. Why do so many marketers use direct mail marketing tools?

First of all, direct mailing is very benefit driven—it is an efficient use of advertising dollars, it is highly selective, targeted and personalized, very flexible, insures high quality reproduction, and the response is easily measured. In other words, direct mailing provides timeliness, and depending on the complexity of the mailing, a direct mail promotion can be planned, designed and delivered in a week or two. Therefore, direct mail marketers can be timely with their promotions, sending them in conjunction with other marketing promotions or in response to certain market conditions. You can prepare and mail a small promotion within days or weeks. Direct mail is perfect for quickly testing prices, offers, and potential audiences. You have complete control over the media, the audience, and your sevices. Not only is direct mail quicker to prepare, but response time to direct mail is usually quicker as well. You can project the final results of a mailing quickly and accurately. You can build an advertising campaign with more confidence by testing small lists, then building to larger lists. You can also expect dependability from direct mailing. As with any promotion, the key is to ensure maximum delivery of message. With direct mail promotions, you are working with a fairly predictable delivery tool -- the U.S. mail.

Direct mailing will also be versatile and therefore you can personalize it. Not only can letters be personalized via mail-merging techniques, but you can use more informal language in writing your letter and you can direct your letter to the specific interest of the reader. The mail will come in all shapes and sizes, from simple postcards to multi-dimensional shaped mailers. The versatility of direct mail promotions also translates to affordability. You can adjust the quantity and complexity of a direct mail marketing promotion to fit just about any (realistic) marketing budget. In addition, with banner ads, magazine ads, billboard ads, and other similar types of advertising, you will hardly guaranteed a look by your intended audience in Los Angeles. But with direct mail, you can be nearly certain that people in Los Angeles will see your message because they have to pull it from the mailbox and look through it. This kind of visibility is a big benefit of direct mail promotions. One of direct mail's biggest advantages is its ability to make personal one-to-one contact with your prospect. Using carefully developed lists, you can target your mailings more selectively than you can with most other media. However most importantly, Direct mail allows you to build and maintain a list of prime prospects for your future direct mail campaigns, or in other words, build a loyal customer base.
Therefore consider promoting your business today with direct mail marketing! Avalon Communications in Los Angeles can help you get started and lead you toward success! Give us a call and find out more about our direct mail and printing services!

(310) 644-7777 or visit http://www.avalon-communications.com

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Avalon Communications
We are a full service direct mail fulfillment company in the South Bay, Los Angeles. for more information, visit our website http://www.avalon-communications.com