"Video gamers are looking for concise, informative answers and information on games they might be interested in before they make a purchasing decision. Having this content under a single portal makes the process convenient and effortless. In addition, interacting with other gamers only increases the value of the experience.”
The online community based features and forums allow gamers to connect and network with other video gaming enthusiasts, staying touch with each other and share tips, ideas and opinions.
“Most Xbox 360 gamers only know each other by their Xbox Live Gamertag so we’ve integrated that into the site as well, along with the ability to share their Gamercard.”
The innovative review process starts with a brief overview; then extending into in-depth details allowing the reader to make a quick decision or continue on into more detail. The review editor rating ranges from an A+ to an F on a sliding scale. Other gamers and visitors also get a chance to enter votes so everyone gets an idea of the game's performance. On the same page gamers will find screenshots, videos and trailers and a link to the online discussion forum.
Vital to the game purchasing decision process are trailer and game play videos. Gamers can view media via a powerful video gallery organized into genre content channels creating a dynamic, interactive experience. The flash-based streaming video player and layout creates an entertaining and intuitive viewing environment. Gamers can comment on videos, choose related videos, cast votes and share with fellow gamers on the Internet.
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