Online Hearing Aid Information Site Redefines Hearing Aid Marketing

Nov. 11, 2009 - PRLog -- AdviceOnHearingAids.com, a national online resource for hearing aid information, has proven itself a powerful marketing resource for doctors and professionals in the hearing aid business.  Already considered an important resource for patients seeking unbiased information on hearing aid products, AdviceOnHearingAids.com now offers local professionals the ability to reach patients in their area through informative mini websites within the site.
Hearing aid marketing has traditionally been through mediums such as direct mail, newspaper, telemarketing, or television and the typical patient has been reached by all these formats. Although the internet has become the primary source of information for the Baby Boomer generation, prior to AdviceOnHearingAids.com, the patient could only find sites that were trying to sell them hearing aids. These sites are not geared towards promoting the professionals or helping consumers understand the myriad of choices available in hearing aids today.
In addition to providing the consumer with an unbiased source of information on hearing aids, AdviceOnHearingAids,com allows professionals to have a mini website within AdviceOnHearingAids.com where they can tell patient's about their offices, submit papers or articles, upload pictures of their staff, and talk in forums, etc.  This is not only a powerful form of marketing for professionals, but an added bonus for consumers, as they are able to learn more about local professionals in their area and properly determine the best service for them.

"Letting the patient get to know you before they come in is a key element of the success of the Advice program," says Dr. Kelly Calkins, audiologist and co-founder of Advice On Hearing Aids. "Going into an office that you nothing about can be a little scary. By having the professionals post papers and office information, patients will have the chance to get to know them before they go to the office," Said Calkins
Advice On Hearing Aids also features a forum section where patients can ask questions and post answers. Professionals listed on the site have access to the forum as well, providing another way for them to interact. Patients are also able to help each other by posting reviews for hearing aids they have tried.
AdviceOnHearingAids.com also offers a streamlined and targeted way to find hearing aid professionals in a patient’s area.  Hearing Aid Professionals can be found by patients when they type in their zip code on the locater that is easy to find on every page. “We don't just list everyone on our site. Professionals must be properly qualified and not have a history of complaints filed against them,” says Dr. Calkins.

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For more information on how you can market your business through AdviceOnHearingAids.com, simply call the AdviceOnHearingAids Customer Service team at 1-866-854-6416.