V44 Vodka
Newly launched V44 is dusting off the world’s oldest vodka recipe for a smooth, distinctive taste as authentic as a five hundred-year old formula.
THE VODKA
V44 is blended to the perfect vodka balance of precisely 44%, repeatedly distilled and filtered from the purest spring water and a unique, signature blend of semi-dried Baltic wheat. V44’s smooth, platinum-pure taste has been achieved by going back to the world’s oldest surviving vodka recipe, preserved in a Baltic document since 1405. V44’s delve back into the origins of vodka has resulted in a dazzling reinvention – a vodka with purity, authenticity and character.
THE BOTTLE
V44’s custom bottle was created by one of Europe’s premier bottle designers. The bottle design is conceived to be stark, striking and high-impact. The boldly monochromatic design punctuated with subtle platinum accents presents a pared-down yet dynamic package that reflects the purity, balance and truth-to-origins ethos behind V44 vodka itself.
THE BRAND STRATEGY
V44 will be targeting high-end, exclusive, glamorous events to position it in the super-premium spirit market, as well as launching in a selection of high-end retailers. The V44 bottle’s label has been purposefully designed to lend itself to on spec customisation for any brands or events partnering with V44.
www.v44vodka.com
V44 Vodka Platinum is a product of
ESL s.r.o.
European Spirits and Liquor
Palisady 33
SK 811 06 Bratislava
Photo:
http://www.prlog.org/
