MobBase, a service of MixMatchMusic (www.mixmatchmusic.com)
IODA promoting MobBase as exclusive app solution to artists and labels
IODA is offering a special version of the MobBase iPhone app to its roster of independent labels and artists, including Easy Star All Stars, Big Light and Shanghai Restoration Project, each of which are launching their own MobBase app this week.
"The MobBase iPhone app is an innovative and low-cost solution for independent artists who want to participate in the explosively popular iPhone app market" said Adam Rabinovitz, vice president of marketing at IODA. "Now IODA artists can easily create their own custom app and tap into the next level of fan communication."
IODA clients will benefit from a custom version of the MobBase app that will integrate streaming music and real-time performance metrics from IODA’s unique promotional platform, Promonet. Rightsholders will be able to track mobile app streams in real time alongside other online promotional activity such as blog downloads from across the Promonet network.
Additionally, IODA is launching its own music discovery and promotion iPhone app built with the MobBase platform. The IODA Promonet app will enable music fans to discover and listen to a wide array of new tracks drawn from IODA’s diverse catalog, now featuring artists such as Pink Martini, Deer Tick, Aventura, The Phenomenal Handclap Band, Tinariwen, Preservation Hall Jazz Band, The Apples in Stereo, and Vic Chestnutt.
Top indie labels promote acts with MobBase
The MobBase iPhone app has also received broad support from top indie music labels, including Controlled Substance Sound Labs, Welk Music Group, Town Thizzness and SMC Recordings. Controlled Substance Sound Labs, is launching its own MobBase app, and acts signed to the label, including Pepper, Rebelution, Fishbone and the Expendables will be launching their own apps as well. Town Thizzness is launching its own MobBase app. Other strategic partners include SMC Recordings, Welk Music Group, Vanguard Records, Sugar Hill Records, Red Bull Records, Sargent House, and 429 Recordings, who will be offering MobBase iPhone apps to their roster of artists.
“In addition to IODA’s roster of thousands of top indie labels, Controlled Substance, Town Thizzness, and SMC dramatically extend our reach,” said Charles Feinn, MixMatchMusic CEO and co-founder. “With their help we’re making it possible for every artist to build and manage their own high quality app, and for every artist to connect with fans on their mobile devices”
Feinn said the labels and IODA are promoting MobBase as their solution for mobile applications, and that it is being marketed on the firms’ websites, via direct marketing and other channels.
Everclear, RX Bandits and other top indie artists connect with fans using MobBase
Artists including Everclear, the RX Bandits, and Pepper are among the more than 20 bands launching their own custom iPhone apps built with MobBase, according to MixMatchMusic.
Feinn said the strong initial response is good but not surprising news. “Custom iPhone apps have for too long been just for the top selling artists,” he said. “With MobBase every artist can have an inexpensive yet high quality app.”
He said many artists aim to engage and involve listeners in their music in order to build deep and lasting connections with them. Increasingly, these connections drive sales of concert tickets, band merchandise and music. Likewise modern music fans are looking for more and deeper interaction with musicians.
“MobBase is the easy and inexpensive solution,” said Feinn.
Mobile music marketing
MobBase gives artists a mobile, interactive fan club, storefront, merchandise table, and more. The MobBase application is highly customizable, so artists can pick and choose the content they offer to fans and also the way that content is presented.
A custom iPhone app for as little as 50 cents a day
MobBase is priced to be accessible to any artist. It costs just $20 to get going and many artists will never pay more than $15 a month to deliver music, photos, videos, tweets, info about gigs, merch and more to hundreds of fans.
About MixMatchMusic
MixMatchMusic was founded to serve the needs of millions of independent and semi-professional musicians. Its technology-based products and services help musicians convert casual music fans into loyal fans, and loyal fans into paying customers.
MixMatchMusic is based in Silicon Valley and is angel-backed.
More information is available at www.mixmatchmusic.com.
